Airline Information System

Question: Examine about the Airline Information System. Answeer: Presentation The report ponders an Australian Airline Company XYZ which expects to offer various types of assistance including transport, carrier and food creation office just as various dependability programs all through the world. Along these lines, the XYZ Company needs to execute another data framework, which must join subsystems like HRM framework, showcasing and deals framework, money framework, travel the board just as reservation framework. The report shows the capacity of the carrier data framework, assets required and the difficulties that are connected with framework. The paper likewise depicts the outcomes or preferences that the XYZ Company encounters after the execution of the framework. Carrier Information System Functionality The framework contains a few subsystems for supporting their everyday tasks. The elements of this sub-framework are represented beneath: Flight Reservation System: It is broke down that this framework helps with giving different booking the executives just as flight reservation administrations to its clients. It helps in furnishing clients various choices with various choices for making their excursion a reasonable one (Davenport, 2013).The framework helps in giving unique limits to the long standing customers so as to pull in them towards the XYZ Company. Travel administration reservation system:The framework help with giving various offices including travel protection, drop administration, vehicle office, inn convenience and recreation bundles to both the customary flyers just as standard flyers (Power, Sharda Burstein, 2015).The travel administration reservation framework helps in giving an antagonistic encounter of movement to its shoppers so as to produce additional wellsprings of income for the XYZ Company. HRM system:The data framework helps in dealing with the different advantages just as finance of the workers by gathering legitimate information on representative time and participation. It helps in catching significant data about enlistment and preparing of the representatives. The framework additionally helps in assessing the presentation of the workers. Bookkeeping and fund system:The money related exchanges of the XYZ organization must be taken care of with the assistance of bookkeeping and account framework. The framework is useful in associating the utilization of budgetary reports just as discount data (Miller Rice, 2013).The framework can give monetary control in setting to charging, records of sales, fixed resources and some more. Deals and advertising system:This framework helps in creating income for the XYZ Company by gathering all the approaching just as active data. It helps in producing reports about installments on a week by week reason for dealing with the tasks of the association appropriately. Assets required for actualizing the Airline Information System The assets that are required for actualizing the carrier data framework include: Human asset: The association requires new workers for actualizing the undertaking of data framework inside the association (Trafton et al., 2013). The human asset incorporates venture supervisors, works, framework expert, budgetary chief and framework software engineer. Money related asset: The association requires around $60,000 for finishing the task effectively (Bajdor Grabara, 2014). In this way the XYZ Company must set up a spending plan for contributing the perfect measure of cash. Physical assets: The physical assets that are required for actualizing the venture incorporates both programming and equipment necessities which are the database, programming, servers and some more Dangers related with the Airline Information System The aircraft data framework, which is executed for giving everyday capacities, is viewed as possible, as the framework is a lot of favorable just as savvy. The data framework helps with giving different offices including food creation, transport, and aircraft activity too steadfastness programs. Rather than the advantages gave by the undertaking there are a few dangers, which are connected with the data framework. The dangers are: Ill-advised preparing: If the association doesn't give suitable preparing to the staff of the XYZ Company, at that point the staff of the association will confront issue in taking care of the data framework (Salmivalli, 2014). In this manner it is a lot of imperative to give preparing to the staff as a solitary misstep by them in taking care of the data framework will devastatingly affect the association. Protection and security: It is a lot of critical to keep up appropriate security just as protection inside the XYZ organization supposing that any private information related with the activity of the organization is released then it would have tragic effect on the matter of the association ( Pirnejad et al., 2013). It would have annihilating effect on the advancement of the organization as its influences the brand an incentive just as client relationship the executives. Thusly, appropriate security, just as data, must be kept up for upgrading the attainability of the framework. Framework disappointment: If the carrier data framework can't play out its activity because of framework disappointment then the tasks of the whole association will get influenced (Vieru Rivard, 2014). All the subsystem related with the data arrangement of the organization will quit working. In this way, the association needs to have an elective framework if any disappointment happens in the association. Proposed result of the venture It is broke down that the aircraft data framework usage is very worthwhile for the organization as it gives various advantages, which include: Increment in various clients: The data framework for the organization XYZ is executed for giving number of capacities including on the web flight reservation framework (Pirnejad, Niazkhani Bal, 2013). The framework helps in giving more alternatives with legitimate markdown for the individuals who travel regularly, and therefore, the offer gave by the organization pulls in progressively number of clients. Diminished work cost: The execution of data framework helps in playing out all the activities of the organization naturally, and in this way the association spares work costs. Subsequently, the association lessens work cost after the framework is actualized. Improved speed of activity: The speed of various tasks of the XYZ Company increments because of the data framework execution. The data framework helps in overseeing different including finance, enrollment, bookkeeping just as deals and advertising fittingly and at a superior speed (Kelly et al., 2013). The data framework likewise helps in giving office of online ticket booking to the purchasers. Mistake free bookkeeping and fund activity: The carrier data framework helps in dealing with all the money related just as bookkeeping tasks of the XYZ Company. The money related, just as bookkeeping activity which are finished by using the data framework, are viewed as mistake free (Pirnejad, Niazkhani Bal, 2013). The different budgetary computations in setting to charging, venture bookkeeping, receivable records and fixed resources are finished with the help of data framework with no slip-up. End It very well may be finished up from the general task that usage of the carrier data framework is a lot of advantageous for the XYZ organization. The framework helps in giving various functionalities including monetary and bookkeeping framework, deals and showcasing framework, HRM framework, flight reservation framework and travel reservation framework. The framework is considered be favorable as it helps in playing out the different elements of the association fittingly with no mistake. The data framework additionally draws in increasingly number of clients because of the office that is furnished with the assistance of flight reservation framework. It is dissected that the clients found the flight reservation framework practical. Rather than the benefits of the undertaking, there are a few difficulties related with the framework, which incorporates protection and security, inappropriate preparing and odds of framework disappointment. The report additionally distinguishes that the ve nture is favorable in the wake of investigating its advantage. References Bajdor, P., Grabara, I. (2014). The Role of Information System Flows in Fulfilling Customers Individual Orders.Journal of Studies in Social Sciences,7(2). Davenport, T. H. (2013).Process development: reengineering work through data innovation. Harvard Business Press. Kelly, S. D. T., Suryadevara, N. K., Mukhopadhyay, S. C. (2013). Towards the execution of IoT for ecological condition checking in homes.IEEE Sensors Journal,13(10), 3846-3853. Mill operator, E. J., Rice, A. K. (Eds.). (2013).Systems of association: The control of assignment and aware limits. Routledge. Pirnejad, H., Gao, C., Reddingius, R., Rijneveld, A., Bal, R. (2013). Improving chemotherapy forms with a convention based data framework: A pre and post-execution study.International diary of clinical informatics,82(4), 220-229. Pirnejad, H., Niazkhani, Z., Bal, R. (2013). Clinical correspondence in symptomatic imaging examines: blended technique investigation of pre-and post-execution of a medical clinic data system.Applied clinical informatics,4(4), 541. Force, D. J., Sharda, R., Burstein, F. (2015).Decision emotionally supportive networks. John Wiley Sons, Ltd Salmivalli, L. (2014). Overseeing the usage of a complex between hierarchical data framework organize: the instance of Finnish remedy Trafton, J. A., Greenberg, G., Harris, A. H., Tavakoli, S., Kearney, L., McCarthy, J., ... Schohn, M. (2013). VHA emotional wellness data framework: applying wellbeing data innovation to screen and encourage usage of VHA Uniform Mental Health Services Handbook requirements.Medical care,51, S29-S36. Vieru, D., Rivard, S. (2014). Hierarchical character challenge

Exegesis Essay John free essay sample

I will utilize the procedure of exposition by discussing the socio-recorded analysis, abstract analysis, and ideological analysis. In this entry a lady who submits infidelity is brought to Jesus to get her discipline. Jesus at that point reported that any individual who hasn’t trespassed would have the option to toss a stone at her; not a solitary individual tossed a stone. The lady was then discharged and was advised to never sin again. By utilizing the three distinct kinds of analysis, I presently have a superior, progressively careful comprehension of this entry, and different sections we have concentrated too. Utilizing socio-verifiable analysis I have discovered that â€Å"stoning† was a type of discipline. Being â€Å"stoned† implied that the individual who fouled up was to have stones tossed at them by the group. Here and there the individual being stoned would pass on from this discipline. This was normally a type of open embarrassment also and everybody was welcome to toss stones. We will compose a custom exposition test on Exposition Essay John or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Despite the fact that, in this section, nobody had the option to toss stones since they were all delinquents like the lady who submitted infidelity. Something else I saw in this section was that the recorders and Pharisees brought the lady who submitted infidelity to Jesus, rather than an official or somebody of high power. I accept that in this time vigilantes were normal. That shows that numerous individuals assumed control over issues. On the off chance that they see anybody accomplishing something that are contrary to the standards, for this situation Moses’ rules, at that point they reserved the option to get that individual in a tough situation all alone. Everybody reserved the option to oppress each other whenever discovered disrupting the guidelines, or erring. Through artistic analysis I have found that this section is tied in with learning your exercise and to not rush to pass judgment. The incongruity in his entry is that every one of these individuals rushed to blame this lady for being evil, when as a general rule; they all were delinquents too. Jesus permitted whoever was liberated from sins to toss a stone at this lady, and individually they all left the territory since they understood that they have all trespassed before in their lives as well. The characters in John 8:1-11 are Jesus, the recorders, the Pharisees, and the miscreant. Jesus is an educator, and is found in the Mount of Olives or at sanctuary. The copyists are the ones who composed and reported things. The Pharisees are individuals from a Jewish gathering who carefully watched the conventional and composed law. Both the copyists and the Pharisees were the ones who endeavored to test Jesus’ duty to the guidelines by tenderizing the sentenced lady to Him. The lady who ommitted infidelity doesn’t state much in the entry, yet she never denies the charges against her. Taking everything into account, with ideological analysis, I have had the option to relate this entry with my day by day life, and the day by day lives of others. Nowadays, there is as yet cheating or â€Å"adultery† going on. Numerous individuals that are seeing someone like marriage or simply being beau and sweetheart, can be survivors of having their life partner cheat. I have b een undermined, and have done the bamboozling myself. It's anything but a nice sentiment in any case; I accepting it as an exercise took in the most difficult way possible. In this time, individuals despite everything do think about cheating/infidelity a brutal activity. There can be ramifications for it, however none, for example, stoning or anything that could prompt passing. In spite of the fact that, there are those that think cheating isn’t a serious deal and that it is fine to do. By and by, I don’t figure anybody ought to get into a relationship on the off chance that they will ever be enticed to swindle. It is consistently an alternative. No reason makes it an alright activity, regardless of whether it’s for vengeance. This entry was short, yet it was full with a great deal of concealed data. Utilizing these kinds of analysis truly helped me see past the plain content and to decipher it to my comprehension. I found such a significant number of new life exercises that were covered up, and I discovered ones that I never thought would identify with this entry. Likewise, this procedure made me fully aware of how comparative these old short stories can be to introduce day life. I truly delighted in utilizing the exposition procedure to reveal the huge amounts of concealed data a few sections can hold.

Diversity and Cross-Cultural Trends in psychology and Counseling Essay

Brain science has consistently been known to be the informed examination about human conduct. For quite a while now, brain research however has been growing its social effect on the individuals that it expects to serve. Essentially, it is currently used to comprehend the ways by which individuals could be helped with their own issues and hence have the option to confront the various difficulties of human living. (Myers, 2006, 17) With the turn of time, taking care of human issues are likewise now exposed to various turns and a few enhancements that subject mental systems into fitting in with the various patterns of human culture. The said patterns incorporate the issues of offering an explanation to the optimisms of the Black Americans [racial issues], women's activists, and diverse brain research draws near. Managing these various issues scrupulously really characterize the cutting edge procedure of brain research and guiding. (Myers, 2006, 19) How are the therapists at present ready to deal with the said issues of human assorted variety to be firmly involved inside the current arrangement of customary procedure of guiding? The separation of both the individual or human brain research and the various methodologies used to clarify social brain research could give a superior perspective on how the said issue is involved inside the framework. The idea of human activity is commonly finished up by the part of the logical realities to be altogether brought about by crafted by the psyche of each person. This thought is commonly communicated in the adage â€Å"what the brain can see, the body can imagine. † Thus, to exactly comprehend and clarify the activities and character of every person in the general public, their psyche and their vision must be basically investigated finding the pertinent connection between each humanistic part of every person. It is commonly noted by the logical research society that the very quintessence and character of every individual dwells inherently in their psyches, which shows as the wellspring of their contemplations filling their activities. In this manner, for exactly the same explanation that the field of brain science in the observational world turns into a significant angle over the span of understanding the mankind and the way of their advancement becomes it characteristically addresses the primary center of every person and different viewpoints rotating around it. In this field, two explicit branches become a lot of charming and applicable to the logical society’s concern to be specific the part of logical brain research and social brain research. Individual Human Psychology Brain research predominantly relates to the observational investigation of the inborn idea of every person through considering pertinent components such their psychological procedures, conduct, individual recognition and personality and other human qualities corresponding to their activities and practices. The field of brain science immovably holds that each activity of the individual has its own explanation for it causing the said indication and the said reason lies covered up in the psyche of the included individual. In the investigation of the logical brain research of the subject, angles, for example, individual observation towards internal issues and outside variables, social and individual inspiration, and the learning procedure have a huge influence in the mental improvement of every individual showed chiefly in the character of the individual. Likewise, brain research additionally tended to the part of strange social qualities considering its primary driver and contributory factors accordingly, setting up a logically critical example for it. In application, brain science turns into a significant viewpoint in each field of logical examinations including society and human attributes and in clarifying the important relationship of the two. Social Psychology Social Psychology for the most part manages the powerful connection between the social condition and its components and the individuals and their mental perspective. This field primarily addresses the mental field through the social structure and framework in the general public and how it altogether influences the psychological procedures of every person. (Aronson, 2004, 18) This disposition for the most part see people as people or as a gathering as the principle unit of examination utilizing the normal social conduct of interfacing with others as a major aspect of the social framework building up their unmistakable distinction and character. In this idea, as every individual cooperate with others, they build up their own character with their own social observation and mental character. In the part of its application, this examination is altogether important in profiling and understanding the mental nature and character of the subject by considering their social foundations and encounters while the person in question associates with others as a component of the social framework. (Aronson, 2004, 17) Thus, brain science without a doubt turns into a significant angle in the advancement of the general public and the human progress all in all. This field of logical investigation can be applied to each field tending to essential and basic human instinct comprehension and clarifying the natural personal conduct standard of every person and the activities showing the said mental components. This field of study solidly holds that mankind can't further progress without first understanding their exceptionally essential nature and attributes as noteworthy units in the by and large idea of humankind. (Lesko, 2000, 17) Clearly, understanding human conduct both through the individual and social setting of the issue subjects the procedure to the various issues that the human culture is really associated with. It is through these progressions in the general public that understanding the issues of human conduct turns out to be progressively edified in this manner making the way toward clarifying human auras and relating them to the procedure by which individuals could be guided with their recommendations in life is for sure powerful and valuable for all. References: Myers, David G. Brain research. Worth Publishers; eighth Edition. 2006. Aronson, E. and Wilson T. D. and Akert R. M. (2004). Social Psychology. Prentice Hall, NY, USA. fifth Edition. Lesko, W. A. (2000). Readings in Social Psychology: General, Classic and Contemporary Selections. Allyn and Bacon, Boston, USA. fifth Edition.

The Special Education for the Visually Impaired Free Essays

Custom curriculum has made some amazing progress since the room a few doors down with the pastel books and simple work. There was a period that specialized curriculum understudies were set together in a study hall, given simple work to do that would not challenge them and gave separate breaks and lunch periods so they would not blend with the normal training understudies. It was a shame that no one needed for their youngster however it wasn’t until the mid-1960’s that it started to change. We will compose a custom paper test on The Special Education for the Visually Impaired or then again any comparable theme just for you Request Now Starting with Brown versus the educational committee claim, coming from a Black understudy who needed to go to a predominately white school, the life of a custom curriculum understudy has changed fundamentally. Today, specialized curriculum understudies are shielded from separation and isolation by government and state laws. Understudies with unique adapting needs are taught at all prohibitive condition and educational systems are requested to oblige their uncommon needs so the playing field will be level for their instructive excursion. Dazzle understudies are ordered specialized curriculum by the very idea of their incapacity. They are named such so the government instruction rules with respect to a specialized curriculum can shield them from being isolated or avoided by the standard training framework. Dazzle understudies share their powerlessness to see practically speaking, notwithstanding, outside of that they are as individual and different as their located companions. There are government rules set up with respect to the training and intercessions that relate to dazzle understudies be that as it may. An understudy who is visually impaired can introduce difficulties with regards to conduct mediations since a portion of the dependable strategies are not appropriate with regards to a visually impaired understudy. Causing an understudy to compose an article, compose sentences or run laps isn't attainable when the understudy requiring the mediation is visually impaired. While numerous conduct mediations that apply to located understudies will in reality work with daze understudies it is essential to have elective plans set up for the conduct intercession of the individuals who can't see. At the point when the Education of All Handicapped Children Act of 1975 was passed, instructors, guardians and understudies started to pound out plans and pathways to the reasonable treatment and training of the individuals who had exceptional necessities. The understudies who were visually impaired had recently been sent off to schools for the visually impaired, where they just connected with other visually impaired understudies, worked with dazzle equipped materials and discovered that they were visually impaired in a located world. Today, daze understudies who need to go to normal government funded schools are not just urged to do so they are given the privilege by administrative law to do as such, and the school must make whatever strides are expected to permit that education(Anderson, 2004). The 1997 Amendments to the Individuals with Disabilities Education Act (IDEA) and the subsequent last government guidelines distributed in 1999 portray related administrations as a fundamental segment of a free, proper state funded training (FAPE) for some understudies with disabilities(Anderson, 2004). † Those related administrations incorporate everything from transportation to guiding administrations that will help the custom curriculum understudy in their mission to get a government funded training with their friends. Each custom curriculum understudy, including the individuals who are visually impaired is given an IEP (Individualized Education Plan). This arrangement traces the student’s instructive requirements, the manner in which those necessities will be met and what housing will be given by the educational system in giving that education(Zabriskie, 2003). While the government law ensures all specialized curriculum understudies there are territories of intrigue that are explicitly equipped to the instruction of visually impaired students(Kozub, 2006). As an integral part of a visually impaired student’s IEP it is essential to think about the handicap and recall its constraints when arranging the student’s educational program, extra curricular exercises and physical training capacities. Since a visually impaired understudy is regularly off guard with regards to physical movement in both during the standard school educational plan and the parts of physical training the IEP group must think about choices to remember these components for the school day. Furthermore the IEP group must consider proper conduct mediations for the visually impaired understudy that carries on because of disappointment about not having the option to take an interest as completely as their located companions. This disappointment might be from the child’s outrage at their impediments or might be established in messages being sent to that understudy by good natured guardians who are worried about their child’s physical improvement just as instructive turn of events. â€Å"The requirement for uplifted degrees of wellness so as to explore obstructions found in both home and network settings is significant for youngsters and grown-ups with visual weaknesses. This is a basic portability issue for kids given the requirement for autonomy in day by day living exercises that increments with age and turns into a need during adulthood. Likewise, issues of versatility inside the bigger network are a worry later in adulthood if people who need vision depend on open transportation (which could conceivably be available relying upon wellness levels expected to autonomously arrive at transport stops). Taking all things together, it is basic that satisfactory degrees of physical movement are energized in youngsters and teenagers with visual impedances to encourage freedom into adulthood. The accompanying examination is an underlying examination utilizing a family frameworks structure of action levels in a select gathering of youngsters and youths with visual impairments(Kozub, 2006). † These and different concerns raise a requirement for conduct mediations that are explicitly equipped to address the issues of visually impaired students(Robinson, 2001). â€Å"School achievement might be insignificant for understudies who experience issues building social connections and at last fall flat at creating social fitness. Thus, social abilities preparing is frequently given to build master social association. In spite of proof of the adequacy of showing fitting social working, there is worry about speculation and upkeep of scholarly skills(Gilles, 2003). † Blind understudies are at a particular disservice in the normal homeroom setting. They can't decide when the study hall is boisterous when it is fitting to stand up, when it is suitable to stay calm and how to pick up the teacher’s consideration by discovering her by sight at that point pushing toward her(Bricker, 2004). It is circumstances, for example, these that make an issue with regards to conduct for the visually impaired understudy. Not exclusively are wrong practices a hazard when an understudy is baffled by being visually impaired, however there are each day practices that must be tended to for the visually impaired understudy and the standard instruction understudy to mix into a homeroom and make a positive and firm learning condition. An understudy who can't see where the instructor is to pick up their consideration will periodically holler out or yell out the teacher’s name. This can not exclusively be problematic to the homeroom from an instructive viewpoint, however it can likewise give an establishment to emulate conduct from the located students(Prochaska, 2002). A homeroom with 15-23 understudies all yelling out names of the educator or others that are required will immediately turn into an unthinkable learning condition. It is essential to build up a social intercession for such circumstances and execute that mediation with the visually impaired student(Bricker, 2004). One mediation is give the visually impaired understudy a ringer, with which he could ring it once and afterward quietly sit tight for the instructor to either show up at the work area or verbally let the understudy know the individual in question will be there immediately. A visually impaired understudy may turn out to be noisy and problematic when disappointed or irate. It is significant for instructors to comprehend that the disappointment may not be with any one individual specifically yet may in certainty be about not being located the manner in which different understudies in the study hall are. It is significant o have fitting conduct mediations set up from the earliest starting point with the goal that the understudies who are visually impaired can rely upon the reliable reaction to specific practices. At the point when an understudy carries on and turn out to be verbally uproarious and troublesome it very well may be problematic for the whole study hall. While a located understudy can be advised to go to the corridor or go to the important the sending of a visually impaired understudy is increasingly convoluted as they will require a helper to go with them. In the event that less extreme endeavors to lessen the undesired conduct are not fruitful, at that point an associate ought to be selected to accompany the understudy from the study hall, nonetheless, there ought to be commanded approaches incorporated with the student’s IEP for social intercessions before that point shows up. One stage that can be taken in conduct mediation with a visually impaired understudy is to have the understudy figure out how to self direct the displeasure. On the off chance that the person in question is feeling baffled it is significant that the understudy have a spot to vent that disappointment so it doesn't turn out in unseemly practices in the homeroom. Permitting that understudy to be pardoned to converse with the direction guide about the present dissatisfaction is one conduct mediation that will permit the understudy to address the disappointment while simultaneously protecting the trustworthiness of the study hall setting and the exercises being educated to the rest of the understudies. Another way to deal with diverting undesired conduct will be contact and sound. A visually impaired understudy can't peruse meaningful gestures from different understudies and educators by the expression all over. It is imperative to help the understudy who is visually impaired discover approaches to peruse meaningful gestures utilizing different faculties. Instructors ought to educate the seeing understudies in approaches to utilize hearing and contact to pass on signals to the s

Why Tobacco Advertising Should Be Made Illigal

Tobacco publicizing ought to be made unlawful. As a matter of first importance it is reporter with developing demise rate. In normal, over 400â 000 individuals kick the bucket from tobacco use each year. We ought not bolster tobacco publicizing when it is destructive to everybody. The main sort of publicizing that needs to manage tobacco ought to be related with stop smoking.Such promoting should help individuals to raise smoking or ought to advise individuals about dangers regarding smoking and about outcomes that are included. Complete bans on tobacco publicizing and advancing can bring about a significant decrease of tobacco utilization on a national level. Tobacco publicizing ought to be restricted from TV, boards, magazines, the web and different spots where one may discover the advertising.Tobacco promoting is one of the most exceedingly awful sorts of publicizing since it is basically advising everybody that it is alright to smoke since others are doing it moreover. Moreover, tobacco promoting must be prohibited on the grounds that it would be the best among adolescents, the simplest to be impacted by awful models, styles and copying in view of their mental youthfulness that lead them to embrace smoking as a cover to show up and feel themselves more adult.Tobacco publicizing must be restricted always just deduction to how much the fixes against malignant growth, excessively every now and again pointless, are costly for the sterile frameworks of all the world; these extremely significant expenses have without a doubt never been paid by tobacco multinationals, aside from the harms paid, after late long preliminaries, to a base piece of the survivors of this â€Å"trendy† and â€Å"safe† bad habit.

Cold Medicine Interactions With Antidepressants

Cold Medicine Interactions With Antidepressants Bipolar Disorder Treatment Medications Print Cold Medicine Interactions With Antidepressants and Bipolar Medication By Kimberly Read Medically reviewed by Medically reviewed by Steven Gans, MD on December 21, 2015 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on February 13, 2020 Bipolar Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children Your Rights andresr / Getty Images Earlier today your throat started getting sore, your voice roughing up a bit. By noon you were sneezing and you killed more than half your box of tissues. When you go home from work exhausted and achy you discovered you’re running a fever. Stop! Before taking any over-the-counter cold or flu remedy, you need to be aware of the possible cold medicine interactions with your prescriptions. Psychiatric Medication Interactions With Cold and Flu Remedies Pretty much every class of drug used to treat psychiatric conditionsâ€"antidepressants, antipsychotics, tranquilizers, anticonvulsants, etc.â€"has the potential to interact poorly or even dangerously with the common active ingredients in OTC medications, such as pseudoephedrine, diphenhydramine, dextromethorphan or guaifenesin.?? For example:? MAOI antidepressants should not be taken with any over-the-counter cough or flu medications.??The sedating effects of antipsychotics and tranquilizers can be greatly increased when taken in conjunction with most cough medicines.The list of antidepressants that have major interactions with dextromethorphan is extensive. Should You Stop Psychiatric Prescriptions When You Are Treating a Cold or Flu? No. Many of these medications have withdrawal effects that can make your illness that much worse (consider SSRI discontinuation syndrome).?? And when you are already feeling down and sluggish, slipping into depression is a possibility. It isn’t a good idea to push this risk further by stopping your antidepressant. The most important thing you can do for yourself is to schedule an appointment with your doctor or give your favorite pharmacist a call.?? Your medical professionals can review your list of prescriptions and recommend safe treatments for your cold or flu. Also, there are a number of good old grandma remedies and non-drug options that can help: The ubiquitous “get plenty of rest.”Drink lots of fluids; consider opting for water or sports drinks that are low in sugar.Avoid public areas and minimize contact with others. When your immune system is compromised with one illness, you don’t want to risk picking up another from someone else. (It’s also not very nice to share your illness with others.)??Eat healthy simple foods. (Yep! Grandma’s chicken soup.) You need to keep up your strength, but you don’t want to aggravate a tummy that isn’t feeling well.Hot tea with honey can be soothing.Gargling with warm salt water can decrease swelling and ease the discomfort of a sore throat.??A saline nasal spray may help relieve sinus congestion. So give your doctor a call, take care of yourself, and feel better soon.

Compare and Contrast Between the Ancient River Valley Civilizations - Free Essay Example

The earliest forms of civilizations were said to be located on the three river valleys of the Tigris-Euphrates River in ancient Mesopotamia, the Nile River in ancient Egypt and the Huang He and Indus River in ancient India and China. These three river valley civilizations had many differences yet still lived common life styles. Although the civilizations are located on different continents, they share similar social, political, and economic beliefs from their intellectual developments to types of government to religious beliefs and trading systems. When the civilizations were first invented, there was a lot of chaos and confusion. This led to the invention of the different forms of writing. Each civilization had a form of writing for their people. However, only a minority of the people were literate. However, this minute problem didn’t stop the civilizations from wanting to further advance themselves in life; the complex skills were left to those who had time to master it. The Mesopotamians were the first to invent their own style of writing called Cuneiform. The Cuneiform used different pictures to represent various objects but soon shifted to the use of geometric shapes to symbolize spoken sound. The Egyptians were the first to invent the numbering system through a style called hieroglyphics. Their knowledge in math was able to define the twenty-four hour time period in a day and they influenced the development of later Mediterranean cultures. The Phoenicians then came along and shortened the alphabet with twenty-two letters and better the Egyptian numbering system. On the other hand, the Indians and Chinese were big advocates for science. They had remarkable achievements in astronomy which led to the creation of the calendar in which we still use today. They also had remarkable achievements in bronze work which helped create many tools used for farming and agriculture. Each intellectual development throughout the three civilizations has contr ibuted to better the civilizations at that time period and is still used modern day. With better intellect and further developing societies, the need for government came into play. All three of the major river civilizations had a government in the form of hierarchy. Each civilization had a ruler; they were in a monarchy system. Some of the systems were considered to be well off systems because they were able to rule without any disruptions while others had systems in which were not in equality with men and women. In Mesopotamia, there was a king who ruled city-state regions. The kings were war leaders and their main function was to make sure everything was running great in their region. On the other hand, the Egyptians, Indians, and Chinese had similar monarchy systems. Their rulers were Pharaohs and kings, however in their society, people were slaves. The Pharaoh was such an elite person that they needed people in their society (slaves) to build pyramids and elaborate palaces for them. With each civilization having a distinct leader, this helped keep the environment more stable although some civilizations weren’t fair in the distribution of power. As time was progressing, the civilizations have been developing techniques to better their ways of life. All three civilizations were accustomed to trade because they were located near rivers. Although they had access to the water surrounding their civilization, not all the civilizations traded with one another. Each of the civilizations was farmers but they had different ways to go about farming their lands. The Mesopotamians invented the wheel, which was used to transport both people ad goods and also to make pottered pots. While on the other hand, the Chinese was able to do overland trading with India and the Middle East. With opening up to the outside world, each civilization was able to develop new ideas from other civilizations and help make their life better in their community. In Conclusio n, the first civilizations were the ones located at the major river valleys. These civilizations had different styles but lived similar lives I their individual civilizations. Each civilization created and intellectual development that is still used current day each had a monarchy way of living and traded in order to open contacts along their waterlines and also to help get ideas to better their civilizations.

Finding The Middle Ground Freedom Of Expression Versus...

Finding the Middle Ground: Freedom of Expression versus Political Correctness â€Å"Congress shall make no law respecting the establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or of the right of the people peaceably to assemble, and to petition the Government for a redress of grievances,† (â€Å"The Bill of Rights: A Transcription). Arguably one of the most important amendments, the First Amendment of the Constitution of the United States is generally summarized as protecting the rights of each citizen to Freedom of Expression. While it may be one of the core values of American society, one’s right to Freedom of Expression has become involved in a debate that rages on in the modern day. The First Amendment has become one of the main supports for the argument against the Political Correctness Movement, which has been growing and gaining more influence over the years. Many feel that this controversial movement, which puts an emphasis on removing or changing language and behavi or that could be considered offensive, stands in direct opposition to the First Amendment. Proponents of the Political Correctness Movement argue that there is no conflict between Political Correctness and Freedom of Expression. There is no dispute, however, that this debate has had an influence on many different parts of society. From politics to academics, to media, to business, and even to casual conversation, this debate is virtuallyShow MoreRelatedRastafarian79520 Words   |  319 Pagesabout the importance of Rastafarianism. The problem was that Rasta was counter to the strong Christian structure that dominated and continues to dominate Jamaican life and was seen ï ¬ rst as heretical and misguided before its powerful social and political ideas were fully appreciated. 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Big Business And Conservation Activism - 2536 Words

The struggle between providing for California’s burgeoning population and the corresponding increase pressure on California’s ever shrinking pristine natural wonders and natural resources has been a constant clash between the forces of big business and conservation activism. However, the outcomes of these many battles have increasingly favored the side of economics over nature. The trend that becomes clear is that the will of the businessmen have been prevailing over the concerns of the conservationists more and more. What are the forces that are pushing the pendulum closer and closer towards the desires of industry? By examining the history of this conflict between these two factions, it will become clear how one has had progressively more of an advantage over the other. Today, the main reason that industry’s goals almost always prevails over conservation’s efforts is economics and what an advantage in economics can buys one politically. Economic in terests will predominately have ever-increasing priority over environmental interest as long as money is considered speech and corporations are people; therefore, the most pragmatic solution that would allot conservation groups with an equal voice in the political process with business is to call for an Article V Constitutional Convention to pass an amendment to permanently get money out of politics nationwide. During a time before money was protected as political speech, conservation groups had a somewhat even footingShow MoreRelatedHome Depot Case Study764 Words   |  4 PagesFerrell, 2009). In addition to these recycling programs, they also teamed up with organizations dedicated to forest conservation and began offering wood products certified by these organizations and eventually announced that they would â€Å"stop selling products made from wood harvested in environmentally sensitive areas† (Ferrell et al., 2009). 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The economic boom brought about by building a dam can be great for the production of capital initially, but the return on investment begins to decline until the maintenance of a dam begins to become a financial drain. By this point, the dam has already had an ecological impact and continuing the upkeep is an investment to a business that will only lose moneyRead MoreTheodore Roosevelt And The Progressive Era1392 Words   |  6 Pages He campaigned vigorously for McKinley which eventually lead to their landslide victory in 1900. Roosevelt spent six uneventful months as Vice President, as his most notable action was thrilling his supporters with words â€Å"Speak softly and carry a big stick, and you will go far.† On September 6th, President McKinley was shot, and died eight days later on September 14th. Roosevelt was sworn in, and the rest was history. 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The increase in government growth through these time periods ultimately gave Americans reason to form a political party against â€Å"big government.† This political party, the Libertarian party, has gained enough support to become the third largest political party in the United States following behind the Republican and Democratic Party. Through examination of the need for such a partyRead MoreThe Intellectual Roots Of Modern Day Environmentalism1774 Words   |  8 Pagesphilosophers Ralph Waldo Emerson and Henry David Thoreau, most notably the latter’s 1854 work, Walden. President Theodore Roosevelt set aside more public land for national parks than all of his predecessors combined. His policies and views about conservation remained dominate for decades (nps.org). The efforts made by these figures in the mid-1800s through the early part of the 20th century were crucial for paving the way for what would come in later years. The main reason for such progress in the

ACT Reading Test Questions, Content, and Scores

Getting ready to master the ACT test? For those high school students who have decided to take the ACT as your college admissions test, and for those required to take it as a high school exit exam, youd better prepare yourself for the ACT Reading portion of the exam. The ACT Reading section is one of five sections upon which you will be during the ACT Test, and for many students, it is the most difficult. Not only will you need reading strategies to master it, but you will also need to practice, practice, practice. The other test sections youll need to prepare for are as follows: ACT EnglishACT MathematicsACT Science ReasoningThe Enhanced ACT Writing Test The ACT Reading Basics When you flip open your testing booklet to the ACT Reading portion, youll face the following:   40 questions35 minutes4 reading passages with 10 multiple choice questions following each reading passage.3 of the reading passages contain one long passage. One of the reading passages contains a pair of related passages.   Although it seems like it would be relatively easy to answer forty questions in 35 minutes, this test is difficult because you also must read the four accompanying passages or sets of passages in addition to answering the questions. Alone, or in pairs, the passages are roughly 80 to 90 lines in length.   ACT Reading Scores Just like the other ACT sections, the ACT Reading section can earn you between 1 and 36 points. The average ACT Reading score is approximately a 20, but your fellow test-takers are scoring higher than that to get into the really good schools. This score is also combined with the Writing score and English score to give you an ELA average score out of 36.   ACT Reading Skills The ACT Reading section does not test your memorization of vocabulary words in isolation, facts outside of the text, or logical skills. Here are the skills on which youll be tested: Key Ideas and Details: (approximately 22 to 24 questions) Finding the main ideaSummarizing  Making an inferenceUnderstanding sequence of eventsUnderstanding cause and effect relationshipsMaking comparisons Craft and Structure: (approximately 10 to 12 questions) Understanding  authors tone  Understanding  authors purposeAnalyzing characters points of viewUnderstanding vocabulary words in contextAnalyzing text structure Integration of Knowledge and Ideas: (approximately 5 to 7 questions) Analyzing and evaluating authors claimsDifferentiating between fact and opinionUsing evidence to connect texts ACT Reading Test Content The good news is that you wont have to interpret poetry. All the text on the ACT Reading section is prose. As  stated before, you will not be held accountable for knowledge outside of the text, so you dont need to check out books from the library to cram on these topics. Just keep in mind that you could be reading passages about one of the following subjects, so at least youll know what youre up against. Social Studies: anthropology, archaeology, biography, business, economics, education, geography, history, political science, psychology, and sociology.Natural Sciences: anatomy, astronomy, biology, botany, chemistry, ecology, geology, medicine, meteorology, microbiology, natural history, physiology, physics, technology, and zoology.Prose Fiction: short stories or excerpts from short stories or novels.Humanities: memoirs and personal essays and in the content areas of architecture, art, dance, ethics, film, language, literary criticism, music, philosophy, radio, television, and theater. ACT Reading Strategies Its imperative that you prepare for  ACT Reading strategies  for this test. Since youll have to answer 40 questions in just 30 minutes and read the four passages (either one long passage or two shorter, related passages), you will not have enough time to just go at it like you usually would in class. You must use some strategies before plunging in, or else you may only get to two or three of the passages. Incorporating even some of the reading strategies along with reading comprehension activities can help boost your score.

Why Do People Create False Identities And What Are Its...

Social media, a national phenomenon that is at the tip of everyone s fingers. Whether it’s Facebook, Instagram, or twitter people can’t go a day without it. While most individuals think social networking is a great way to meet new people, it only compels people to do unethical things. This includes creating fake profiles and posing as another person. As individuals are creating these fake profiles they aren’t realizing the effect their lies are having on others as well as their own self-esteem. So, why do people create false identities and what are its outcomes? Creating false profiles has become a common theme amongst the social networkers and has caused great issues. Both teens and adults are a part of this rising ordeal. People are creating profiles of who they wish they can be and are afraid to express themselves in fear of being rejected. Though it may seem like creating a fake profile is a petty matter, it is deeply affecting people’s conception on social media. Instead of seeing social media as a way to meet and keep in touch with people, individuals fear that social media websites are filled with con artist. As a fan of social media, I was once a victim of a fake profile. It happened during my freshmen year in high school. I had just created a Facebook account and was excited to follow all of my friends. Over the course of a year, I had become obsessed with Facebook and had even made new friends. There was one particular girl on Facebook who I had become bestShow MoreRelatedEffects of False Appearances Essay1692 Words   |  7 PagesEffects of false appearances Appearances can be seen as impressions given by someone else. Perception plays a big part on how appearances are misleading. In The Imposter Bride, by Nancy Richler, Yanna’s perception of herself and the Kramer family’s perception of her lead to the destruction of their lives. In Life of Pi, by Yann Martel, Pi creates a false appearance which helps him cope with the tragedy he endures. 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Firstly, I will look at social media and anxiety from a medical point of view I will then collect informationRead MoreSocial Hierarchy And The Twisted Lip1221 Words   |  5 PagesSocial Hierarchy and The Establishment of Identity: â€Å"The Man with the Twisted Lip† The short story by Doyle, â€Å"The Man with the Twisted Lip,† is based on disguises of wealth and appearance and how these disguises change the point of view that people have in the social classes and what they think about each other during the Victorian Era. Disguises can be used to create an identity for one’s own personal gain or to protect an individual s identity. Neville St. Claire uses disguise to validate hisRead MoreThe Man With The Twisted Lip By Sir Arthur Conan Doyle1295 Words   |  6 Pagesthat people have in the social classes and what they think about each other during the Victorian Era. Disguises can be used to create an identity for one’s own personal gain or to protect an individual s identity. Neville St. Claire uses disguise to validate his place as a gentleman. His status as a beggar allows him to become the successful gentleman that he should be, by concealing his true self to the social class system. Sherlock Holmes uses his persona as a protection to keep the people of LondonRead More National ID, a bad idea†¦. Essay1750 Words   |  7 PagesNational ID, a bad idea†¦. In today’s world, we can say that the main danger to privacy, security for people who lives in free democratic societies can come from the system that will create and apply supposedly very high tech national ID card. The main purpose of National ID card system in a country is to develop nationwide security, decrease crime rate, reveal the terrorists, and guard against illegal immigrants. 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Queer narratives are especially important stories to perpetuate and recognize both historically and contemporarily, as they impose, perpetuate, or upset notions of normalcy. The Song of Achilles solidifies historical queer identities and experiences that have otherwise been absent, overlooked, or erased in the IliadRead MoreSocial Medi Who s There?1579 Words   |  7 Pages Social Media: Who’s there? One of the wonder of the Internet today is the invention of social media. It allows people from all around the world to come together and share their experiences, their artwork, their lives, their struggles and their triumphs. But is that all we see? Of course not. Not all people share all the details of their lives on social media like Facebook. But what I mean is, is that the real person behind that key board or just persona they have created? Because of the anonymity

Richard Gregory Rust hadn’t always been ‘Mr. Old School’ Free Essays

No. Hard as it is to comprehend in today’s World of airborn luchadores and chair-wielding bump-machines, Richard’s nonchalant style of wrestling was once the universal norm. He didn’t need to refer to himself as â€Å"Old School†, because, at the time, what he was doing wasn’t old at all. We will write a custom essay sample on Richard Gregory Rust hadn’t always been ‘Mr. Old School’ or any similar topic only for you Order Now It was, in fact, state-of-the-art. Fresh. Dare I say – he was considered â€Å"New-School†. He sighed. Boy, how things had changed. His two oak-toned eyes glared at the images beaming out of the TV screen. They had seen a lot in their fifty years on this Earth, yet what they currently observed before them was a struggle to comprehend: A young-looking, frail-framed male – clad in an extravagant mask and a UCW T-shit – dove gallantly over an official UCW ring’s top rope, landing onto another similar looking lad, who – quite obviously – waited to catch him on the outside. They called it a plancha. He called it bullshit. It made no sense to him, at all. ‘Why had the art of professional wrestling become nothing more than a glorified circus show?’ he asked himself – no doubt, not feeling too dissimilar to the great Stu Hart when he exclaimed â€Å"that’s a great way to break your neck†, after watching a clip of his grand-nephew, Teddy Hart, perform a triple-jump four-fifty moonsault†¦ Or something along those lines. Ricky Rust, however, was hardly quick-witted or half as nifty with words as Stu Hart was – and, so, simply settled on exclaiming: â€Å"Fucking hell, that’s stupid†. â€Å"Heh† – It was somewhere in between a giggle and a laugh. Simon restricted himself from all-out cackling, as he didn’t wish to seem as though he was in agreement. â€Å"Now, now, Ricky. Don’t be like that. I know it all looks very different to what you’re used to, but it’ll grow on you. Trust me.† He assured; but his heart wasn’t really into it. Deep down, he knew that what he was saying wasn’t entirely true. Simon Isosceles was merely a sports agent. And not a professional wrestling-specific one, either. Ricky Rust was simply one of the many clients contained within his black book. In actually fact – Simon never really understood what the appeal to wrestling was; but – being dedicated to job, and loyal individual – he put his all into catering for Rust’s need. Never-the-less, he was merely a sports agent – yet, even he could sense that UCW wasn’t really the right place for â€Å"Mr. Old School†, Ricky Rust. But he had a way of being forever optimistic. â€Å"That’s just the lighter guys’ division. There’s more on the tape, y’know.† He chirped; piping up again, and trying to drag Ricky into a similar mind-frame. â€Å"There’ll be som’in’ you like. Dave said there’s some technical stuff at the end.† Ricky wasn’t buying it. Plonking himself on the cream, leather sofa beside the twenty-seven year veteran; Simon snatched the remote controller and jammed down on the fast forward button. The duet sat in silence for a moment, as the images on the screen whizzed forward at a faster pace than they already had been. â€Å"Here it is† Simon began again; releasing the forwards button, and letting the UCW promotion tape return to it’s usual pace. Ricky watched as a round grappler – boasting a pair of shorts and matching kickpads – snatched his opponent’s thin arms into a Full Nelson. Then, proceeded to pop his hips forward, arch his back and heave his foe backwards†¦ sending him over his own head†¦ and †¦ landing right on his neck. â€Å"Ooh† Ricky couldn’t help but release an audible gasp. He promptly filled the now empty space in his lungs with silvery nicotine smoke. As the sound of the tape’s commentators nattering away about â€Å"Dragon Suplexes† and â€Å"Stiff American Strong-Style† buzzed irritating on his eardrum, Ricky casually exhaled; before dryly stating: â€Å"So that’s what passes for technical wrestling these days†. He put the cigarette to his lips once more. â€Å"Oh, come on Rick. Show some enthusiasm. This is probably an old tape, anyway. UCW’s probably different, now. Probably more†¦y’know†¦ your style† Was Simon’s last ditch attempt at getting Ricky interested. And â€Å"†¦Probably† was Ricky’s flat reply. The conversation was over. No more was, or could, be said to attempt to change the aged wrestler’s mind. That’s just the way Ricky Rust was – Ridged. Deeply set in his ways. But he was going into UCW. Underground Championship Wrestling. A place that claims to be â€Å"A break from Tradition†. And as Simon settled into the sofa to watch the rest of the tape; he couldn’t help but wonder if a man like Ricky could ever bring himself to adapt. ‘He better’, Simon thought. Because if he couldn’t†¦He wouldn’t even stand a chance. How to cite Richard Gregory Rust hadn’t always been ‘Mr. Old School’, Papers

Marketing Communication Social Marketing

Question: Discuss about the Marketing Communication for Social Marketing. Answer: Introduction: The Coca-Cola Company is principally a manufacturer, marketer and distributor of non-alcoholic drink syrups and concentrates. It was created in 1886 in Atlanta, Georgia by a pharmacist named John. S. Pemberton. It was initially offered as a fountain drink by adding Coca Cola solution with carbonated water. The brand was patented in 1887 and got its registered trademark in 1893. In 1899, the company started licensed bottling venture in the United States and expanded globally in the year 1906.The company has a long history of acquisition. In 1960, it had acquired Minute Maid and in 1993 it acquired Thums Up and Barqs in 1995. It had bought Colombia Pictures for the sum of $692 million but later sold it to Sony Corporation in 1989 for the sum of $3 billion (coca-colacompany.com 2016). Products Description - Carbonated Soft Drinks: Under this product category, the company produces brands like Coca Cola, Diet Coke, Coke Zero, Fanta, Sprite, Barqs, Barriliots, Dasani, Fresca, Mello Yello, Pibb, Sprite and many others. - Juice and Juice Drinks: Minute Maid is the main product of this category. Apart from this product, Five Alive, Honest Kids, Odwalla Smoothie, Simply Orange and Simply Lemonade. - Water and Water Based Beverages: There are varieties of mineral water and flavored water brands like Aquarius, Dasani, Fruitwater, Smartwater, and Vitaminwater. - Sports Drinks: There are two brands under this category namely Powergrade and Powergrade Zero. - Tea, Coffee and Coffee Drinks: It has wide variety of tea, coffee and coffee drinks. Some of them are Fuze, Gold Peak, Honest Tea, Gold Peak Coffee, Georgia Coffee. - Other Products: It includes Zico coconut water, Odwalla Bar, Odwalla Protein Shake and Core Power (coca-colaproductfacts.com 2016). Target Market of Coca Cola Company The Coca Cola Company takes into consideration each and every single individual as its target customer, yet while segmenting the market for its product the company takes into consideration the age, family size and income level of the targeted customers. Age is one of the factors that the company considers to be essential for segmenting its market and therefore it manufactures products that could meet the demand of the targeted age group. Coca Cola mainly targets the customers in the age group of 10-45 by endorsing their products through popular celebrities and personalities in their commercials and advertisements (Czinkota and Ronkainen 2013). The company also targets various schools, colleges, universities, restaurants and hotels to fetch long-term contracts. The company offers a wide range of products for this age category like Coke, Diet Coke, Coke Zero, Sprite, Fanta, Georgia Coffee and many other products. Apart from these products, it also offers non caffeine drinks like Diet Coke Zero, Fanta Zero, Minute Maid, Powergrade, Powergrade Zero, Sprite Zero for the above mentioned age category as well as for the customers above the age of 45 years who are diabetic. Income is another important factor for determining its target market. The company offers its products in various packages and sizes at distinctive price levels which make its products quite affordable for middle income groups, families, students. This type of targeting is also directly linked with the size of family due to variation in the packaging and bottle sizes (Armstrong et al. 2012) Positioning Strategy The Coca Cola Company, the worlds leading beverage company made an essential change in its marketing strategy with its new global campaign titled Taste the Feeling launched in 2016. The current campaign took over its previous popular marketing campaign Open Happiness. The current campaign conveys the message of discovering refreshment and fun in little moments of life. Coca Cola adopted this master brand positioning strategy to consolidate its principal brand Coca Cola as well its sub brands like Coke Zero, Diet Coke, Sprite, Fanta and many other products under its umbrella. The current plan is proving to be a success as well as quite promising but also brought about certain challenges like the requisite for designing an exceptional packaging and communication strategy. The Open Happiness campaign largely focused on the brand whereas the current campaign of Taste the Feeling shifted the focus towards the products apart from bringing to light the emotional and functional outlook of th e brand. In the current brand promotion campaign Coca Cola aims to symbolize refreshment, energy, and joy (fortune.com 2016). One Brand Strategy The current campaign was a brainchild of Coca Cola Companys chief marketing officer Marcos de Quintos who developed the plan with an objective to unite the brand globally and make a One Brand approach. With the new campaign came another faade of the new plan, with more than 20 commercials which focused heavily on the product. Coca Cola positioned its various brands namely Coke Zero and Diet Coke under the One Brand approach with all the products featuring the new Taste the Feeling tagline. Some branding experts believe that it is an approach undertaken by the company to remind consumers that refreshment and Coca Cola are synonymous. The shift might look very small for an outsider but the experts consider it to be a really huge shift. It is a thoughtful shift that would guide the company in the new age where the company seems to be preparing to make some bold moves. Open Happiness campaign was triumphant but it got away too far from the product as the tagline can be associated with anything that a person opens but the current campaign have strong connectivity which directly speaks about the feeling derived from drinking Coca Cola (businesswire.com 2016). Communication Goals of Coca Cola Company The marketing campaigns launched by the Coca Cola Company aims to achieve its primary objectives. Like any other business the primary objective of the company is profit maximization and all its communications goals are directed towards the accomplishment of its primary objectives. The marketing and advertisement campaigns of the company contribute to the accomplishment of its primary objective of profit maximization in numerous ways. The Coca Cola Company used mass media methodology in its integrated marketing communication program. It uses television advertising, billboards and print media for its marketing campaigns (Morrison 2016). Its integrated marketing communication program employs marketing mix of advertising, social media marketing, sales promotion, and web based interactive and direct marketing. Following are the objectives that the company aims to achieve through its integrated marketing communication (IMC): Creating Brand and Product Awareness: This marketing objective can be said as the secondary objective of the company as it already have a wide range of products extensively available in almost 200 countries and high degree of brand recognition. Encouraging Liking Towards the Companys Products: This objective aims to encourage consumers towards the liking of the products of the company over its competitors products due to the extremely competitive global market for beverages. Product Trials: The company aims to encourage prospective new customers to take a trial of its products but this objective is pursued by the company very occasionally and only in the markets which are new to the company (Yeshin 2012). Encourage Short Term Sales: This particular marketing objective is taken up by the company on a season basis. For example: the company introduces summer season sales offers in supermarkets and the significant information is being conveyed to the existing and potential customers. Identify Consumers Buying Behavior: The integrated marketing communication also aims to identify the buying behavior of the consumers a develop products in order to integrate the lifestyle of the consumers with their consumption behavior and thereby attaining their lasting loyalty (Blakeman 2014). Reason for Applying IMC by Coca Cola Company An efficient integrated marketing communication method that is set up and maintained is essential prevailing business prerequisite. Coca Colas IMC approach has set a benchmark that presents an instant of reference of preferred accomplishment that is desired across various industries. High revenues and sales, brand recognition and visibility, brand positioning in the global market are indicators of the strong levels of achievements accomplished by the business. The companys products are consumed globally as a consequence of in-store and retail marketing activities which are carefully detailed. In the business that has spanned for more than 100 years, the company has gone to the pinnacle of industrial food chain. The elements that are applied with respect to the IMC approach, the relative significance of the constituents, constituent competence, and the overall success of the approach have integrated to conceive a feeling that customers have affectionately embraced. If this IMC approac h is employed throughout then undoubtedly the company will remain a market leader (Mihart 2012). Message Strategy and Execution Tactics The marketing campaign materials are planned according to the message they intend to convey and sounds, words and images featured within them are developed by marketing experts to serve the purpose. Messages sent via sounds, words and images promoting the brand can be categorized into three heads Coca Cola is trendy, it helps best in quenching thirst and drink it is a part of lifestyle (De Mooij 2013). Various materials employed by the company try to convey a message that the drink quenches the thirst in best possible way and partly for this reason the drink is consumed by millions of people every day. Coca Cola has positioned itself as drink to quench thirst, symbol of success and style. The subject matter of diverse marketing resources employed to promote Coca Cola also attempts to make potential and existing customers to believe that its an essential constituent of daily life (Bakan 2016). Promotional Mix and Media Strategy The Coca Cola Company employs several promotional methods to create enhanced market demand by socializing with behavior and lifestyle and chiefly targeting value based promotion. People frequently witnesses the products commercials categorized for a specific festival or with a common positive message. The company uses corporate social responsibility as marketing tool to secure emotional gain in consumers mind. In the past the company has hired many famous personalities like Wayne Rooney, Christina Aguilera, Sarah Jessica Parker to promote their brands globally (Shimp and Andrews 2012). The company comes up with many commercials that creates an emotional connect with the consumers and since the current generation of youth are extensively engaged in social networking, they promote their brand through their official page on Facebook, Twitter, and Instagram as well as through Youtube. Apart from these, the company also engages itself with many sports worldwide to promote its products like official drinks sponsor of any cricket league or football tournament like the Fifa Football World Cup and many others. The company is using the above promotional mix and media strategies to develop principal campaigns like the recent Fifa World Cup social media strategy to get anybody involved whether a football fan or not. The social media has served as an important platform to interact with the people and maintain a healthy relation through two way communication (Roman and Zgiep 2013). The effectiveness of the success of its promotional activities can be ascertained by consistently increasing number of followers that they have on Facebook, Twitter and Instagram and the blogs and reblogs that they receive. Further data analytics of the company consistently tracks its official website visits by people throughout the year (Arapi and Kruja 2015). Conclusion The Coca-Cola Company is principally a manufacturer, marketer and distributor of non-alcoholic drink syrups and concentrates. It was created in 1886 in Atlanta, Georgia by a pharmacist named John. S. Pemberton. It was initially offered as a fountain drink by adding Coca Cola solution with carbonated water. It has a wide range of products under its umbrella such as Coke, Diet Coke, Coke Zero, Sprite, Minute Maid and many others. While segmenting the market for its product the company takes into consideration the age, family size and income level of the targeted customers. The company has developed its brand positioning strategy from Open Happiness to Taste the Feeling. The integrated marketing communication (IMC) approach is aimed at brand awareness, encourage liking towards the products and many others. The reason for applying IMC is to enhance sales and revenue, increase brand recognition and positioning of the product. The marketing campaign materials are planned according to the message they intend to convey and sounds, words and images featured within them are developed by marketing experts to serve the purpose. The Coca Cola Company employs several promotional methods to create enhanced market demand by socializing with behavior and lifestyle and chiefly targeting value based promotion. References Arapi, R. and Kruja, D., 2015. Media influence in promotion mix.Academic Journal of Interdisciplinary Studies,4(2 S1), p.176. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2012.Marketing: an introduction. Pearson Prentice-Hall, London. Bakan, J., 2016. Social marketing: thoughts from an empathetic outsider. Journal of Marketing Management,32(11-12), pp.1183-1189. Blakeman, R., 2014.Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. businesswire.com. (2016).Coca-Cola-Announces-One-Brand-Global-Marketing-Approach. [online] Available at: https://www.businesswire.com/news/home/20160119005305/en/Coca-Cola-Announces-%E2%80%9COne-Brand%E2%80%9D-Global-Marketing-Approach [Accessed 28 Sep. 2016]. coca-colacompany.com. (2016).our-company/about-coca-cola-journey. [online] Available at: https://www.coca-colacompany.com/our-company/about-coca-cola-journey [Accessed 27 Sep. 2016]. coca-colaproductfacts.com. (2016).coca-cola-products/?category=all. [online] Available at: https://www.coca-colaproductfacts.com/en/coca-cola-products/?category=all [Accessed 27 Sep. 2016]. Cuppari, S. and Sawhney, D., The Coca-Cola Company, 2016.DISTRIBUTED PROMOTION MANAGEMENT. U.S. Patent 20,160,092,931. Czinkota, M.R. and Ronkainen, I.A., 2013.International marketing. Cengage Learning. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. fortune.com. (2016).coca-cola-has-a-tasty-new-ad-campaign/. [online] Available at: https://fortune.com/2016/01/19/coca-cola-has-a-tasty-new-ad-campaign/ [Accessed 28 Sep. 2016]. Mihart, C., 2012. Impact of integrated marketing communication on consumer behaviour: Effects on consumer decision-making process. International Journal of Marketing Studies,4(2), p.121. Morrison, T., 2016. Integrated Marketing Communications. Roman, M. and Zgiep, L., 2013. Promotion as part of the marketing mix and its application in enterprise activities.Zeszyty Naukowe Szkoy Gwnej Gospodarstwa Wiejskiego w Warszawie. Polityki Europejskie, Finanse i Marketing, (09 [58]). Shimp, T.A. and Andrews, J.C., 2012.Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. Yeshin, T., 2012.Integrated marketing communications. Routledge.

Ethics Issues free essay sample

Ethics Issues Shawnez M. Mckenzie MGT/216 August 12, 2010 Carrie Baird The nature of business ethics is described as, what is fair, and Just. According to Jentz, Miller, and Cross (2002) states, business ethics concentrates on the beliefs, which is right and wrong actions in the business world and the philosophy of morality and how moral principles are consequentially applied to a persons daily life in the business or social environment. Although some issues seem unethical, it is not necessarily illegal (Rainer Turban, 2002, p. 2) Society states the terms ethical and oral are not the same and used interchangeably. Here are three specific examples of ethical issues within todays businesses. Bribery, embezzlement and deceptive advertising can be defined and discussed in this essay. Bribery is considered offenses related to the improper influencing of people in position of trust. Bribery is a white-collar crime, intentions must be clear and verified, and the crime of bribery must occur when the bribe is offered. We will write a custom essay sample on Ethics Issues or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Bribery can affect the local legal system, which can leave the citizens in doubt of who is trustworthy in maintain the laws. An example of bribery would be to influence a public official to act in a manner that services a particular private interest. Bribery affects communities with dishonesty and mistrust of authority in any business or organization. Second, is embezzlement it is the act of stealing funds from a business or organization that was entrust to safeguard, and fraudulently mislead financial records. Embezzlement affects the community and people when a banking intuition is involved. According to Fridell (2009), two bank employees embezzled 1. 3 million dollars over the course of our years, by using hundreds of separated banking transaction. The two women cost six victims their homes, savings and investments by pocketing the funds from the bank and going on lavished vacations. The act of embezzlement can financially affect the lives of others as well as the business. It could leave any company with shame and humiliation, if proper protocol or policy was not enforced or in place to avoid such a crime. However, the act of betrayal within any business, the organization needs to rebuild the trust of the community. Last, is deceptive advertising, is onsidered when businesses are misleading or making false statements regarding a product to mislead consumer. The purpose of the advertising are hopes that advertising would convince consumers to purchase their products. The Federal Trade Commission states, advertising must be truthful and non-misleading, advertiser must be able to support their claims; and advertisement cannot be dishonest with consumers. Under the FTC Deception Policy Statement, an ad is deceptive if it contains a statement or leave out information that is; likely to misinform consumers cting convincingly under the circumstances and material that is vital to a consumers decision to purchase or use products. Deceptive advertising as a are genuine and the business are trustworthy, which can affect how consumers and the community view unethical issues. In conclusion, business ethics focuses on what makes up the right and wrong theory in the business and how ethical principles and morals are useful by business people. More important, ethical or moral standards guide our behavior, as parents, children, or students who apply to our everyday lives in the business or social profession. As current members of the business world, we have a moral and business obligation to be ethical in how we deal with others, no matter in what capacity. References Federal Trade Commission, Inc. (2010) Consumer Protection. Retrieved from http://www. ftc. gov. gov Gaylord,J. , Miller, R. , cross, B. F. (2002). wests Business Law. USA. Rainer, K. , Turban, E. (2008). Introduction to Information Systems. Hoboken, NJ: John Wiley Sons. Fridell, Z. (2009). Effects of embezzlement still felt as families, bank rebuild. Steamboat Today. Retrieved from http://www. steamboatpilot. com

Final Study Guide Essay Example

Final Study Guide Essay Example Final Study Guide Essay Final Study Guide Essay Essay Topic: The Peloponnesian War HIEU 101 Final Exam Review Sheet Identifications Ionian Revolt Themistocles Pericles Cimon Peloponnesian League Herodotus Thucydides Ephialtes Sophists Satrap Areopagus The Council of the 500 Pisistratus Agoge Stasis Aristagoras The Sixth-Parters The Definition of the Word Tyrant The Peace of Callias The Battle of Marathon Megarian Decree Boards of Ten Parthenon Aristophanes Essays 1 . The great Persian invasion under Xerxes was a crucial factor in cementing the ties of Greek ethnicity and a sense of separation from other peoples. It is no accident that the great playwright Aeschylus asked that his tombstone be engraved only with a ention of participation in the war and was content to omit his dramatic victories. What were the causes of this invasion? What was the Persian strategy? How did the Greeks respond to tne tnreau wnat were tne cruclal Dattles In tne war ana Tlnally why did the Persians fail? 2. The most important political development between the end of the Persian threat in 479 and the last third of the Fifth Century was the development of an Athenian Empire from the Delian League. What were the events connected with the origins of this empire? How did it develop over time? Is there a point at which we can speak of n empire as opposed to an alliance? Finally what sort of political situation did it produce in Greece? 3. Describe the Athenian constitution as it stood at about 440 B. C. What were the most important institutions and what were their powers? Why was the lot used more than election for most offices? Is this a democratic measure, If so, why? : Finally what factors made possible the use of direct democracy at Athens? 4. The development of Athenian democracy can be said to have begun towards the end of the 6th Century with the reforms of Cleisthenes. First, outline the political situation that led Cleisthenes to undertake these reforms. Second, what was the content of these reforms and discuss the difficulties in attributing some of these innovations to Cleisthenes? Lastly, how did these reforms contribute to growth of democracy in Athens? . What were the reasons for the outbreak of the Peloponnesian War? Was the war inevitable? What were the strategies of the respective antagonists at the outbreak of the war? Outline the various phases of the war. What was the crucial development that led to Athenian defeat? Finally politically, what changes did the war ring to structure of inter-state relations? 6. Sparta in the classical period had no parallel among other Greek states. What conditions led to its creation? How did its political system function and what were its component parts? Integral to the success of the political system was an extremely unusual social and economic structure. Describe the components of that structure. In theory both the political and social structure was based on a community of equals, was this in fact true? If it was not, what were the causes of inequality at Sparta? Finally, what was the primary purpose of the Spartan system?

5 ways to overcome Millennial stereotypes

5 ways to overcome Millennial stereotypes In the workplace, Millennials are often plagued by the stereotypes of being lazy and entitled know-it-alls. Many employers often complain of being unable to motivate Millennials to get the job done. Like all generalizations, this can be harmful to the truly diligent and ambitious workers out there. If you’re a millennial trying to prove your worth at the office, here are some tips for making your professional life a bit easier. Be humbleA little humility can go a long way as you ease into your new position. Or even as you try to reinvent yourself at your current position. Constantly displaying a willingness to learn, accept constructive criticism, and be a team player can change the way you are viewed. You might even find your coworkers and senior staff more willing to assist you and give you more responsibility. Don’t assume you know anything. Listen and observe keenly and always be willing to seek additional guidance if anything is unclear.Nobody likes a know-it-all, especially when they don’t know it all.Don’t expect overnight successThis goes hand-in-hand with being humble. Recognize that reaching big milestones often requires extended periods of focused work. Don’t expect your first project to be perfect with minimal effort. Don’t expect a promotion or pay raise after just a few months on the job. Even if you are incredibly talented, it may take time for those around you to recognize your skills. It may take even longer for you to earn their trust. Just do the work and trust the process.Refine your communication skillsThe way we communicate is one of the first things people notice. And Millennials have a reputation for preferring emojis over real words and using modern slang in place of business language. Take care to refine your written and verbal communications so you can present the most polished version of yourself. For written communications, this can mean diligently proofreading your emails for grammar and cl arity. If it’s allowed, you could even download an app like Grammarly to help you catch mistakes. Aim to make your verbal communications concise, free from verbal tics and slang.Ask good questionsBuilding on the previous topic, learning how to ask good questions can make all the difference for your work experience. Asking thoughtful and relevant questions can help you better gather the information you need to get your job done well and set you apart from your peers. But remember, asking good questions starts with paying attention and listening. Be present. Be observant.Be self-awareSelf-awareness is a crucial aspect of success in life in general, not just for Millennials. Knowing who you are, what you want, and your flaws will go a long way in optimizing your self-regulation. Don’t be afraid the spend time alone, writing down your feelings and aspirations and examining the potential obstacles to achieving your goals. Consistent reflection can help you to learn more fro m each experience.About the Author:Jordan Perez is a human resource expert at ResumePundits.com with over 10 years experience helping HR managers and employees create better work relations. She’s also an avid freelance writer who has been published in online magazines and corporate websites. When she’s not engaged in HR developments, she loves hitting the road to see new places and spending time with her two daughters.