Finding The Middle Ground Freedom Of Expression Versus...

Finding the Middle Ground: Freedom of Expression versus Political Correctness â€Å"Congress shall make no law respecting the establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or of the right of the people peaceably to assemble, and to petition the Government for a redress of grievances,† (â€Å"The Bill of Rights: A Transcription). Arguably one of the most important amendments, the First Amendment of the Constitution of the United States is generally summarized as protecting the rights of each citizen to Freedom of Expression. While it may be one of the core values of American society, one’s right to Freedom of Expression has become involved in a debate that rages on in the modern day. The First Amendment has become one of the main supports for the argument against the Political Correctness Movement, which has been growing and gaining more influence over the years. Many feel that this controversial movement, which puts an emphasis on removing or changing language and behavi or that could be considered offensive, stands in direct opposition to the First Amendment. Proponents of the Political Correctness Movement argue that there is no conflict between Political Correctness and Freedom of Expression. There is no dispute, however, that this debate has had an influence on many different parts of society. From politics to academics, to media, to business, and even to casual conversation, this debate is virtuallyShow MoreRelatedRastafarian79520 Words   |  319 Pagesabout the importance of Rastafarianism. The problem was that Rasta was counter to the strong Christian structure that dominated and continues to dominate Jamaican life and was seen ï ¬ rst as heretical and misguided before its powerful social and political ideas were fully appreciated. Most important, however, was the Rastafarian insistence that Africa was the promised land and that Jamaicans should look to Africa for their model of value rather than to Europe, which was seen as foolish and a painfulRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages 616 623 Contents Preface xxii 1 1 Introduction What Is Organizational Behavior? 3 The Importance of Interpersonal Skills 4 What Managers Do 5 Management Functions 6 †¢ Management Roles 6 †¢ Management Skills 8 †¢ Effective versus Successful Managerial Activities 8 †¢ A Review of the Manager’s Job 9 Enter Organizational Behavior 10 Complementing Intuition with Systematic Study 11 Disciplines That Contribute to the OB Field 13 Psychology 14 †¢ Social Psychology 14 †¢ SociologyRead MoreAlternative Dispute Resolution Mechanism21967 Words   |  88 PagesTHEIR APPLICATION Yona Shamir Israel Center for Negotiation and Mediation (ICNM), Israel (Assisted by Ran Kutner) SC-2003/WS/43 The designations employed and the presentation of material throughout this publication do not imply the expression of any opinion whatsoever on the part of UNESCO concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The authors are responsible for the choiceRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesdecisions. Should you go out for a sport that involves the risk of injury? Will your college club do better by trying to raise funds with a beneï ¬ t concert or with a direct appeal for donations? If you choose a particular major, what are your chances of ï ¬ nding a job when you graduate? How should you select a graduate program based on guidebook ratings that include information on percentage of applicants accepted, time to obtain a degree, and so on? The study of statistics formalizes the process of makingRead MoreOrganisational Theo ry230255 Words   |  922 Pagesperspectives provide, in their different ways, profound challenges to the ways in which we live in and design organizations. They pose important challenges to organization members about issues such as: †¢ The relationship between organization control and freedom. †¢ The nature of power and authority in organizations. †¢ The relationship between individualism and collectivism in modern organizations. †¢ The relationship between organizations and society. †¢ The ways in which organizations are designed. †¢ The relationshipRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesand continues to remain, relatively constant. With minor variations and stylistic differences, what has not changed in several thousand years are the basic skills that lie at the heart of effective, satisfying, growth-producing human relationships. Freedom, dignity, trust, love, and honesty in relationships have always been among the goa ls of human beings, and the same principles that brought about those outcomes in the eleventh century still bring them about in the twenty-first century. Despite ourRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagescompanies renew and sustain those factors in the face of the business slowdowns and major fluctuations that challenge the longterm continuation of profitable earnings? As we continue to experience the twenty-first century’s economic, social, and political churning, how will these driving factors be influenced by the brutally competitive global economy in which organizations do not have any particular geographic identity or travel under any particular national passport? What will be the effect of theRead MoreLogical Reasoning189930 Words   |  760 PagesYour Audience .............................................................................. 198 The Introduction............................................................................................................................. 200 The Middle ...................................................................................................................................... 202 The Ending ...............................................................................................Read MoreLibrary Management204752 Words   |  820 Pages. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 34 45 48 52 . . . . . . 54 . . . . . . 56 . . . . . . 57 . . . . . . 88 . . . . . . 97 . . . . . 101 . . . . . 103 . . . . . 104 xvii xviii Illustrations Figure 5.5. Political, Economic, Social, and Technological (PEST) Factors Impact Planning. . . . . . . . . Figure 5.6. Several Factors Must Be Considered in Initial Strategic Planning Steps. . . . . . . . . . . . . . . . . . . Figure 5.7. University of California–BerkeleyRead MoreManagement Control Systems Pdf115000 Words   |  460 Pagesof Structure to Strategy: Evolution of the Matrix Structure: Project Organizations, Product Organizations, Service Organizations, The Matrix Structure and the Multinational Firm – Evaluation of the Control Factors in Organizational Design: Matrix Versus Functional – Controller’s Organization – Adaptive Organization: The Need for Adaptive Organization, Adaptive Controls that Support the Adaptive Organization rI B S U se O nl y C la s s of 20 09 Chapter 6: Autonomy

Big Business And Conservation Activism - 2536 Words

The struggle between providing for California’s burgeoning population and the corresponding increase pressure on California’s ever shrinking pristine natural wonders and natural resources has been a constant clash between the forces of big business and conservation activism. However, the outcomes of these many battles have increasingly favored the side of economics over nature. The trend that becomes clear is that the will of the businessmen have been prevailing over the concerns of the conservationists more and more. What are the forces that are pushing the pendulum closer and closer towards the desires of industry? By examining the history of this conflict between these two factions, it will become clear how one has had progressively more of an advantage over the other. Today, the main reason that industry’s goals almost always prevails over conservation’s efforts is economics and what an advantage in economics can buys one politically. Economic in terests will predominately have ever-increasing priority over environmental interest as long as money is considered speech and corporations are people; therefore, the most pragmatic solution that would allot conservation groups with an equal voice in the political process with business is to call for an Article V Constitutional Convention to pass an amendment to permanently get money out of politics nationwide. During a time before money was protected as political speech, conservation groups had a somewhat even footingShow MoreRelatedHome Depot Case Study764 Words   |  4 PagesFerrell, 2009). In addition to these recycling programs, they also teamed up with organizations dedicated to forest conservation and began offering wood products certified by these organizations and eventually announced that they would â€Å"stop selling products made from wood harvested in environmentally sensitive areas† (Ferrell et al., 2009). To further promote their environmental activism, th ey have made numerous charitable donations, instituted a carpooling a program and created The Home Depot foundationRead MoreStarbucks as a Strategic Plan Outline1369 Words   |  6 Pagesethical sourcing, and the environment (starbucks.com). Starbucks’ vision through community is to create an environment that brings people together by creating positive change and making a difference in the lives of the people around them. They are big believers in being able to make a substantial profit as well as being socially conscience of the decisions they make and how their decisions will affect the community. With this idea there are many ways that they are helping the community. They striveRead MoreGlobal Water Crisis : Book : Water Wars1269 Words   |  6 Pagesrequired for that of water conservation projects. The problems can be observed around those of dam production and the maintenance of that dam. The economic boom brought about by building a dam can be great for the production of capital initially, but the return on investment begins to decline until the maintenance of a dam begins to become a financial drain. By this point, the dam has already had an ecological impact and continuing the upkeep is an investment to a business that will only lose moneyRead MoreTheodore Roosevelt And The Progressive Era1392 Words   |  6 Pages He campaigned vigorously for McKinley which eventually lead to their landslide victory in 1900. Roosevelt spent six uneventful months as Vice President, as his most notable action was thrilling his supporters with words â€Å"Speak softly and carry a big stick, and you will go far.† On September 6th, President McKinley was shot, and died eight days later on September 14th. Roosevelt was sworn in, and the rest was history. Theodore Roosevelt served as the 26th President of the United States and is regardedRead MoreEssay about The New Deal2801 Words   |  12 Pageseconomic platform, and long-range reform of economic agencies and institutions. In order to help the needy, the New Deals relief policies set up various government agencies between 1933 and 1935. The Civilian Conservation Corps was created in order to employ men in the fields of conservation and reforestation. Ultimately, this organization employed over 2.5 million young men. Two more agencies created were the Federal Emergency Relief Administration and the Civil Works Administration, both headedRead MoreThe Indigenous Rights Of Brazil1783 Words   |  8 Pagescontinuing to produce for the demand of consumers. By the end of the 1980s, Mendes and environmentalist were able to establish the world’s first tropical forest conservation initiative that put forth the idea that it should be done by the locals and natives of the Amazon forest (Moore). In 1988 a rancher that was unhappy with his activism, due to the impact his movement was having, murdered Chico Mendes. It took several communities to unite in order for the rubber industry to be weakened and conservativeRead MoreOil Drilling in Alaska Wilderness2541 Words   |  11 Pagesand wildlife populations and habitats in their natural diversity, as well as provide the opportunity for local residents to continue their subsistence way of life. The U.S. Fish and Wildlife Service, which manages the Refuge, calls it the only conservation system unit that protects, in an undisturbed condition, a complete spectrum of the arctic ecosystems in North America. (‘Alaska Wild ) As early as the 1930 s, leading biologists and conservationists were captivated by the scenic beauty andRead MoreWorkers Compensation and Correct Answer2240 Words   |  9 PagesQuestion 1 (Worth 10 points) Describe the â€Å"proxy system† and how is it used to as activism to encourage companies to â€Å"go green.† |ESSAY SUBMISSION | |The proxy system allows share holders to vote on proposals and to also make proposals to the company in which they own stock. Each share | |owned normally count for one vote. If share holders band together that chances of aRead MoreAmerican Government During The Twentieth Century1626 Words   |  7 Pagesto expand exponentially until the twentieth century through World War I, the New Deal, World War II, and the Cold War. The increase in government growth through these time periods ultimately gave Americans reason to form a political party against â€Å"big government.† This political party, the Libertarian party, has gained enough support to become the third largest political party in the United States following behind the Republican and Democratic Party. Through examination of the need for such a partyRead MoreThe Intellectual Roots Of Modern Day Environmentalism1774 Words   |  8 Pagesphilosophers Ralph Waldo Emerson and Henry David Thoreau, most notably the latter’s 1854 work, Walden. President Theodore Roosevelt set aside more public land for national parks than all of his predecessors combined. His policies and views about conservation remained dominate for decades (nps.org). The efforts made by these figures in the mid-1800s through the early part of the 20th century were crucial for paving the way for what would come in later years. The main reason for such progress in the

ACT Reading Test Questions, Content, and Scores

Getting ready to master the ACT test? For those high school students who have decided to take the ACT as your college admissions test, and for those required to take it as a high school exit exam, youd better prepare yourself for the ACT Reading portion of the exam. The ACT Reading section is one of five sections upon which you will be during the ACT Test, and for many students, it is the most difficult. Not only will you need reading strategies to master it, but you will also need to practice, practice, practice. The other test sections youll need to prepare for are as follows: ACT EnglishACT MathematicsACT Science ReasoningThe Enhanced ACT Writing Test The ACT Reading Basics When you flip open your testing booklet to the ACT Reading portion, youll face the following:   40 questions35 minutes4 reading passages with 10 multiple choice questions following each reading passage.3 of the reading passages contain one long passage. One of the reading passages contains a pair of related passages.   Although it seems like it would be relatively easy to answer forty questions in 35 minutes, this test is difficult because you also must read the four accompanying passages or sets of passages in addition to answering the questions. Alone, or in pairs, the passages are roughly 80 to 90 lines in length.   ACT Reading Scores Just like the other ACT sections, the ACT Reading section can earn you between 1 and 36 points. The average ACT Reading score is approximately a 20, but your fellow test-takers are scoring higher than that to get into the really good schools. This score is also combined with the Writing score and English score to give you an ELA average score out of 36.   ACT Reading Skills The ACT Reading section does not test your memorization of vocabulary words in isolation, facts outside of the text, or logical skills. Here are the skills on which youll be tested: Key Ideas and Details: (approximately 22 to 24 questions) Finding the main ideaSummarizing  Making an inferenceUnderstanding sequence of eventsUnderstanding cause and effect relationshipsMaking comparisons Craft and Structure: (approximately 10 to 12 questions) Understanding  authors tone  Understanding  authors purposeAnalyzing characters points of viewUnderstanding vocabulary words in contextAnalyzing text structure Integration of Knowledge and Ideas: (approximately 5 to 7 questions) Analyzing and evaluating authors claimsDifferentiating between fact and opinionUsing evidence to connect texts ACT Reading Test Content The good news is that you wont have to interpret poetry. All the text on the ACT Reading section is prose. As  stated before, you will not be held accountable for knowledge outside of the text, so you dont need to check out books from the library to cram on these topics. Just keep in mind that you could be reading passages about one of the following subjects, so at least youll know what youre up against. Social Studies: anthropology, archaeology, biography, business, economics, education, geography, history, political science, psychology, and sociology.Natural Sciences: anatomy, astronomy, biology, botany, chemistry, ecology, geology, medicine, meteorology, microbiology, natural history, physiology, physics, technology, and zoology.Prose Fiction: short stories or excerpts from short stories or novels.Humanities: memoirs and personal essays and in the content areas of architecture, art, dance, ethics, film, language, literary criticism, music, philosophy, radio, television, and theater. ACT Reading Strategies Its imperative that you prepare for  ACT Reading strategies  for this test. Since youll have to answer 40 questions in just 30 minutes and read the four passages (either one long passage or two shorter, related passages), you will not have enough time to just go at it like you usually would in class. You must use some strategies before plunging in, or else you may only get to two or three of the passages. Incorporating even some of the reading strategies along with reading comprehension activities can help boost your score.

Why Do People Create False Identities And What Are Its...

Social media, a national phenomenon that is at the tip of everyone s fingers. Whether it’s Facebook, Instagram, or twitter people can’t go a day without it. While most individuals think social networking is a great way to meet new people, it only compels people to do unethical things. This includes creating fake profiles and posing as another person. As individuals are creating these fake profiles they aren’t realizing the effect their lies are having on others as well as their own self-esteem. So, why do people create false identities and what are its outcomes? Creating false profiles has become a common theme amongst the social networkers and has caused great issues. Both teens and adults are a part of this rising ordeal. People are creating profiles of who they wish they can be and are afraid to express themselves in fear of being rejected. Though it may seem like creating a fake profile is a petty matter, it is deeply affecting people’s conception on social media. Instead of seeing social media as a way to meet and keep in touch with people, individuals fear that social media websites are filled with con artist. As a fan of social media, I was once a victim of a fake profile. It happened during my freshmen year in high school. I had just created a Facebook account and was excited to follow all of my friends. Over the course of a year, I had become obsessed with Facebook and had even made new friends. There was one particular girl on Facebook who I had become bestShow MoreRelatedEffects of False Appearances Essay1692 Words   |  7 PagesEffects of false appearances Appearances can be seen as impressions given by someone else. Perception plays a big part on how appearances are misleading. In The Imposter Bride, by Nancy Richler, Yanna’s perception of herself and the Kramer family’s perception of her lead to the destruction of their lives. In Life of Pi, by Yann Martel, Pi creates a false appearance which helps him cope with the tragedy he endures. In One Flew Over the Cuckoo’s Nest, by Ken Kesey, the main characters create false appearancesRead MoreSocial Media And Anxiety From A Medical Point Of View1559 Words   |  7 PagesSocial media creates anxiety and stress because it creates pressure to maintain an identity and live up to certain standards. But, it fails to be recognized as a real issue in young people because of the lack of attention from medical professionals. In this paper, I will analyze and gather research from multiple scholarly articles that give their opinion on social media and anxiety. Firstly, I will loo k at social media and anxiety from a medical point of view I will then collect information thatRead MoreEffects Of Social Networking Sites On Relationships1528 Words   |  7 Pagesthe world, next to LinkedIn and Google plus. However, recent studies have found that people are unaware of Facebook’s influence on our lives. With recent technology and being able to communicate with thousands of people a day Facebook has influenced our relationships in ways we would not have even thought of fifteen years ago. People today are now meeting over Facebook and it allows people to have a false identity. According to Sherrell and Lambie (2016), â€Å"one participant explained how frustratingRead MoreSocial Media Produces Anxiety And Stress Because It Creates1552 Words   |  7 PagesSocial media produces anxiety and stress because it creates pressure to maintain an identity and live up to certain standards. However, social media is not recognized as a real issue in young people because of the lack of attention from medical professionals. In this paper, I will analyze and gather research from multiple scholarly articles that give their opinion on social media and anxiety. Firstly, I will look at social media and anxiety from a medical point of view I will then collect informationRead MoreSocial Hierarchy And The Twisted Lip1221 Words   |  5 PagesSocial Hierarchy and The Establishment of Identity: â€Å"The Man with the Twisted Lip† The short story by Doyle, â€Å"The Man with the Twisted Lip,† is based on disguises of wealth and appearance and how these disguises change the point of view that people have in the social classes and what they think about each other during the Victorian Era. Disguises can be used to create an identity for one’s own personal gain or to protect an individual s identity. Neville St. Claire uses disguise to validate hisRead MoreThe Man With The Twisted Lip By Sir Arthur Conan Doyle1295 Words   |  6 Pagesthat people have in the social classes and what they think about each other during the Victorian Era. Disguises can be used to create an identity for one’s own personal gain or to protect an individual s identity. Neville St. Claire uses disguise to validate his place as a gentleman. His status as a beggar allows him to become the successful gentleman that he should be, by concealing his true self to the social class system. Sherlock Holmes uses his persona as a protection to keep the people of LondonRead More National ID, a bad idea†¦. Essay1750 Words   |  7 PagesNational ID, a bad idea†¦. In today’s world, we can say that the main danger to privacy, security for people who lives in free democratic societies can come from the system that will create and apply supposedly very high tech national ID card. The main purpose of National ID card system in a country is to develop nationwide security, decrease crime rate, reveal the terrorists, and guard against illegal immigrants. NID system has been used conducting regular official transactions between governmentRead MoreThe Exploitation Of Africans And Members Of The African Diaspora1635 Words   |  7 Pagesthe African diaspora continues as a controversial topic among cultural critics because of America’s unwillingness to accept the flaws of its past. Discussions on whether the sentiments of slavery still impact people of the African diaspora are intricate. Furthermore, the marginalization of people of the African Diaspora continues to complexify the issue. Social concepts in modern America such as education, nationhood, fact making, discrimination, racism, systematic oppression, etc. all relate back toRead MoreAnalysis Of The Song Of Achilles 1330 Words   |  6 PagesPatroclus. In a diachronic approach to historical queer na rratives, I will analyze queer identities and representation within literature with an emphasis on contemporary queer narratives. Queer narratives are especially important stories to perpetuate and recognize both historically and contemporarily, as they impose, perpetuate, or upset notions of normalcy. The Song of Achilles solidifies historical queer identities and experiences that have otherwise been absent, overlooked, or erased in the IliadRead MoreSocial Medi Who s There?1579 Words   |  7 Pages Social Media: Who’s there? One of the wonder of the Internet today is the invention of social media. It allows people from all around the world to come together and share their experiences, their artwork, their lives, their struggles and their triumphs. But is that all we see? Of course not. Not all people share all the details of their lives on social media like Facebook. But what I mean is, is that the real person behind that key board or just persona they have created? Because of the anonymity

Richard Gregory Rust hadn’t always been ‘Mr. Old School’ Free Essays

No. Hard as it is to comprehend in today’s World of airborn luchadores and chair-wielding bump-machines, Richard’s nonchalant style of wrestling was once the universal norm. He didn’t need to refer to himself as â€Å"Old School†, because, at the time, what he was doing wasn’t old at all. We will write a custom essay sample on Richard Gregory Rust hadn’t always been ‘Mr. Old School’ or any similar topic only for you Order Now It was, in fact, state-of-the-art. Fresh. Dare I say – he was considered â€Å"New-School†. He sighed. Boy, how things had changed. His two oak-toned eyes glared at the images beaming out of the TV screen. They had seen a lot in their fifty years on this Earth, yet what they currently observed before them was a struggle to comprehend: A young-looking, frail-framed male – clad in an extravagant mask and a UCW T-shit – dove gallantly over an official UCW ring’s top rope, landing onto another similar looking lad, who – quite obviously – waited to catch him on the outside. They called it a plancha. He called it bullshit. It made no sense to him, at all. ‘Why had the art of professional wrestling become nothing more than a glorified circus show?’ he asked himself – no doubt, not feeling too dissimilar to the great Stu Hart when he exclaimed â€Å"that’s a great way to break your neck†, after watching a clip of his grand-nephew, Teddy Hart, perform a triple-jump four-fifty moonsault†¦ Or something along those lines. Ricky Rust, however, was hardly quick-witted or half as nifty with words as Stu Hart was – and, so, simply settled on exclaiming: â€Å"Fucking hell, that’s stupid†. â€Å"Heh† – It was somewhere in between a giggle and a laugh. Simon restricted himself from all-out cackling, as he didn’t wish to seem as though he was in agreement. â€Å"Now, now, Ricky. Don’t be like that. I know it all looks very different to what you’re used to, but it’ll grow on you. Trust me.† He assured; but his heart wasn’t really into it. Deep down, he knew that what he was saying wasn’t entirely true. Simon Isosceles was merely a sports agent. And not a professional wrestling-specific one, either. Ricky Rust was simply one of the many clients contained within his black book. In actually fact – Simon never really understood what the appeal to wrestling was; but – being dedicated to job, and loyal individual – he put his all into catering for Rust’s need. Never-the-less, he was merely a sports agent – yet, even he could sense that UCW wasn’t really the right place for â€Å"Mr. Old School†, Ricky Rust. But he had a way of being forever optimistic. â€Å"That’s just the lighter guys’ division. There’s more on the tape, y’know.† He chirped; piping up again, and trying to drag Ricky into a similar mind-frame. â€Å"There’ll be som’in’ you like. Dave said there’s some technical stuff at the end.† Ricky wasn’t buying it. Plonking himself on the cream, leather sofa beside the twenty-seven year veteran; Simon snatched the remote controller and jammed down on the fast forward button. The duet sat in silence for a moment, as the images on the screen whizzed forward at a faster pace than they already had been. â€Å"Here it is† Simon began again; releasing the forwards button, and letting the UCW promotion tape return to it’s usual pace. Ricky watched as a round grappler – boasting a pair of shorts and matching kickpads – snatched his opponent’s thin arms into a Full Nelson. Then, proceeded to pop his hips forward, arch his back and heave his foe backwards†¦ sending him over his own head†¦ and †¦ landing right on his neck. â€Å"Ooh† Ricky couldn’t help but release an audible gasp. He promptly filled the now empty space in his lungs with silvery nicotine smoke. As the sound of the tape’s commentators nattering away about â€Å"Dragon Suplexes† and â€Å"Stiff American Strong-Style† buzzed irritating on his eardrum, Ricky casually exhaled; before dryly stating: â€Å"So that’s what passes for technical wrestling these days†. He put the cigarette to his lips once more. â€Å"Oh, come on Rick. Show some enthusiasm. This is probably an old tape, anyway. UCW’s probably different, now. Probably more†¦y’know†¦ your style† Was Simon’s last ditch attempt at getting Ricky interested. And â€Å"†¦Probably† was Ricky’s flat reply. The conversation was over. No more was, or could, be said to attempt to change the aged wrestler’s mind. That’s just the way Ricky Rust was – Ridged. Deeply set in his ways. But he was going into UCW. Underground Championship Wrestling. A place that claims to be â€Å"A break from Tradition†. And as Simon settled into the sofa to watch the rest of the tape; he couldn’t help but wonder if a man like Ricky could ever bring himself to adapt. ‘He better’, Simon thought. Because if he couldn’t†¦He wouldn’t even stand a chance. How to cite Richard Gregory Rust hadn’t always been ‘Mr. Old School’, Papers

Marketing Communication Social Marketing

Question: Discuss about the Marketing Communication for Social Marketing. Answer: Introduction: The Coca-Cola Company is principally a manufacturer, marketer and distributor of non-alcoholic drink syrups and concentrates. It was created in 1886 in Atlanta, Georgia by a pharmacist named John. S. Pemberton. It was initially offered as a fountain drink by adding Coca Cola solution with carbonated water. The brand was patented in 1887 and got its registered trademark in 1893. In 1899, the company started licensed bottling venture in the United States and expanded globally in the year 1906.The company has a long history of acquisition. In 1960, it had acquired Minute Maid and in 1993 it acquired Thums Up and Barqs in 1995. It had bought Colombia Pictures for the sum of $692 million but later sold it to Sony Corporation in 1989 for the sum of $3 billion (coca-colacompany.com 2016). Products Description - Carbonated Soft Drinks: Under this product category, the company produces brands like Coca Cola, Diet Coke, Coke Zero, Fanta, Sprite, Barqs, Barriliots, Dasani, Fresca, Mello Yello, Pibb, Sprite and many others. - Juice and Juice Drinks: Minute Maid is the main product of this category. Apart from this product, Five Alive, Honest Kids, Odwalla Smoothie, Simply Orange and Simply Lemonade. - Water and Water Based Beverages: There are varieties of mineral water and flavored water brands like Aquarius, Dasani, Fruitwater, Smartwater, and Vitaminwater. - Sports Drinks: There are two brands under this category namely Powergrade and Powergrade Zero. - Tea, Coffee and Coffee Drinks: It has wide variety of tea, coffee and coffee drinks. Some of them are Fuze, Gold Peak, Honest Tea, Gold Peak Coffee, Georgia Coffee. - Other Products: It includes Zico coconut water, Odwalla Bar, Odwalla Protein Shake and Core Power (coca-colaproductfacts.com 2016). Target Market of Coca Cola Company The Coca Cola Company takes into consideration each and every single individual as its target customer, yet while segmenting the market for its product the company takes into consideration the age, family size and income level of the targeted customers. Age is one of the factors that the company considers to be essential for segmenting its market and therefore it manufactures products that could meet the demand of the targeted age group. Coca Cola mainly targets the customers in the age group of 10-45 by endorsing their products through popular celebrities and personalities in their commercials and advertisements (Czinkota and Ronkainen 2013). The company also targets various schools, colleges, universities, restaurants and hotels to fetch long-term contracts. The company offers a wide range of products for this age category like Coke, Diet Coke, Coke Zero, Sprite, Fanta, Georgia Coffee and many other products. Apart from these products, it also offers non caffeine drinks like Diet Coke Zero, Fanta Zero, Minute Maid, Powergrade, Powergrade Zero, Sprite Zero for the above mentioned age category as well as for the customers above the age of 45 years who are diabetic. Income is another important factor for determining its target market. The company offers its products in various packages and sizes at distinctive price levels which make its products quite affordable for middle income groups, families, students. This type of targeting is also directly linked with the size of family due to variation in the packaging and bottle sizes (Armstrong et al. 2012) Positioning Strategy The Coca Cola Company, the worlds leading beverage company made an essential change in its marketing strategy with its new global campaign titled Taste the Feeling launched in 2016. The current campaign took over its previous popular marketing campaign Open Happiness. The current campaign conveys the message of discovering refreshment and fun in little moments of life. Coca Cola adopted this master brand positioning strategy to consolidate its principal brand Coca Cola as well its sub brands like Coke Zero, Diet Coke, Sprite, Fanta and many other products under its umbrella. The current plan is proving to be a success as well as quite promising but also brought about certain challenges like the requisite for designing an exceptional packaging and communication strategy. The Open Happiness campaign largely focused on the brand whereas the current campaign of Taste the Feeling shifted the focus towards the products apart from bringing to light the emotional and functional outlook of th e brand. In the current brand promotion campaign Coca Cola aims to symbolize refreshment, energy, and joy (fortune.com 2016). One Brand Strategy The current campaign was a brainchild of Coca Cola Companys chief marketing officer Marcos de Quintos who developed the plan with an objective to unite the brand globally and make a One Brand approach. With the new campaign came another faade of the new plan, with more than 20 commercials which focused heavily on the product. Coca Cola positioned its various brands namely Coke Zero and Diet Coke under the One Brand approach with all the products featuring the new Taste the Feeling tagline. Some branding experts believe that it is an approach undertaken by the company to remind consumers that refreshment and Coca Cola are synonymous. The shift might look very small for an outsider but the experts consider it to be a really huge shift. It is a thoughtful shift that would guide the company in the new age where the company seems to be preparing to make some bold moves. Open Happiness campaign was triumphant but it got away too far from the product as the tagline can be associated with anything that a person opens but the current campaign have strong connectivity which directly speaks about the feeling derived from drinking Coca Cola (businesswire.com 2016). Communication Goals of Coca Cola Company The marketing campaigns launched by the Coca Cola Company aims to achieve its primary objectives. Like any other business the primary objective of the company is profit maximization and all its communications goals are directed towards the accomplishment of its primary objectives. The marketing and advertisement campaigns of the company contribute to the accomplishment of its primary objective of profit maximization in numerous ways. The Coca Cola Company used mass media methodology in its integrated marketing communication program. It uses television advertising, billboards and print media for its marketing campaigns (Morrison 2016). Its integrated marketing communication program employs marketing mix of advertising, social media marketing, sales promotion, and web based interactive and direct marketing. Following are the objectives that the company aims to achieve through its integrated marketing communication (IMC): Creating Brand and Product Awareness: This marketing objective can be said as the secondary objective of the company as it already have a wide range of products extensively available in almost 200 countries and high degree of brand recognition. Encouraging Liking Towards the Companys Products: This objective aims to encourage consumers towards the liking of the products of the company over its competitors products due to the extremely competitive global market for beverages. Product Trials: The company aims to encourage prospective new customers to take a trial of its products but this objective is pursued by the company very occasionally and only in the markets which are new to the company (Yeshin 2012). Encourage Short Term Sales: This particular marketing objective is taken up by the company on a season basis. For example: the company introduces summer season sales offers in supermarkets and the significant information is being conveyed to the existing and potential customers. Identify Consumers Buying Behavior: The integrated marketing communication also aims to identify the buying behavior of the consumers a develop products in order to integrate the lifestyle of the consumers with their consumption behavior and thereby attaining their lasting loyalty (Blakeman 2014). Reason for Applying IMC by Coca Cola Company An efficient integrated marketing communication method that is set up and maintained is essential prevailing business prerequisite. Coca Colas IMC approach has set a benchmark that presents an instant of reference of preferred accomplishment that is desired across various industries. High revenues and sales, brand recognition and visibility, brand positioning in the global market are indicators of the strong levels of achievements accomplished by the business. The companys products are consumed globally as a consequence of in-store and retail marketing activities which are carefully detailed. In the business that has spanned for more than 100 years, the company has gone to the pinnacle of industrial food chain. The elements that are applied with respect to the IMC approach, the relative significance of the constituents, constituent competence, and the overall success of the approach have integrated to conceive a feeling that customers have affectionately embraced. If this IMC approac h is employed throughout then undoubtedly the company will remain a market leader (Mihart 2012). Message Strategy and Execution Tactics The marketing campaign materials are planned according to the message they intend to convey and sounds, words and images featured within them are developed by marketing experts to serve the purpose. Messages sent via sounds, words and images promoting the brand can be categorized into three heads Coca Cola is trendy, it helps best in quenching thirst and drink it is a part of lifestyle (De Mooij 2013). Various materials employed by the company try to convey a message that the drink quenches the thirst in best possible way and partly for this reason the drink is consumed by millions of people every day. Coca Cola has positioned itself as drink to quench thirst, symbol of success and style. The subject matter of diverse marketing resources employed to promote Coca Cola also attempts to make potential and existing customers to believe that its an essential constituent of daily life (Bakan 2016). Promotional Mix and Media Strategy The Coca Cola Company employs several promotional methods to create enhanced market demand by socializing with behavior and lifestyle and chiefly targeting value based promotion. People frequently witnesses the products commercials categorized for a specific festival or with a common positive message. The company uses corporate social responsibility as marketing tool to secure emotional gain in consumers mind. In the past the company has hired many famous personalities like Wayne Rooney, Christina Aguilera, Sarah Jessica Parker to promote their brands globally (Shimp and Andrews 2012). The company comes up with many commercials that creates an emotional connect with the consumers and since the current generation of youth are extensively engaged in social networking, they promote their brand through their official page on Facebook, Twitter, and Instagram as well as through Youtube. Apart from these, the company also engages itself with many sports worldwide to promote its products like official drinks sponsor of any cricket league or football tournament like the Fifa Football World Cup and many others. The company is using the above promotional mix and media strategies to develop principal campaigns like the recent Fifa World Cup social media strategy to get anybody involved whether a football fan or not. The social media has served as an important platform to interact with the people and maintain a healthy relation through two way communication (Roman and Zgiep 2013). The effectiveness of the success of its promotional activities can be ascertained by consistently increasing number of followers that they have on Facebook, Twitter and Instagram and the blogs and reblogs that they receive. Further data analytics of the company consistently tracks its official website visits by people throughout the year (Arapi and Kruja 2015). Conclusion The Coca-Cola Company is principally a manufacturer, marketer and distributor of non-alcoholic drink syrups and concentrates. It was created in 1886 in Atlanta, Georgia by a pharmacist named John. S. Pemberton. It was initially offered as a fountain drink by adding Coca Cola solution with carbonated water. It has a wide range of products under its umbrella such as Coke, Diet Coke, Coke Zero, Sprite, Minute Maid and many others. While segmenting the market for its product the company takes into consideration the age, family size and income level of the targeted customers. The company has developed its brand positioning strategy from Open Happiness to Taste the Feeling. The integrated marketing communication (IMC) approach is aimed at brand awareness, encourage liking towards the products and many others. The reason for applying IMC is to enhance sales and revenue, increase brand recognition and positioning of the product. The marketing campaign materials are planned according to the message they intend to convey and sounds, words and images featured within them are developed by marketing experts to serve the purpose. The Coca Cola Company employs several promotional methods to create enhanced market demand by socializing with behavior and lifestyle and chiefly targeting value based promotion. References Arapi, R. and Kruja, D., 2015. Media influence in promotion mix.Academic Journal of Interdisciplinary Studies,4(2 S1), p.176. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2012.Marketing: an introduction. Pearson Prentice-Hall, London. Bakan, J., 2016. Social marketing: thoughts from an empathetic outsider. Journal of Marketing Management,32(11-12), pp.1183-1189. Blakeman, R., 2014.Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. businesswire.com. (2016).Coca-Cola-Announces-One-Brand-Global-Marketing-Approach. [online] Available at: https://www.businesswire.com/news/home/20160119005305/en/Coca-Cola-Announces-%E2%80%9COne-Brand%E2%80%9D-Global-Marketing-Approach [Accessed 28 Sep. 2016]. coca-colacompany.com. (2016).our-company/about-coca-cola-journey. [online] Available at: https://www.coca-colacompany.com/our-company/about-coca-cola-journey [Accessed 27 Sep. 2016]. coca-colaproductfacts.com. (2016).coca-cola-products/?category=all. [online] Available at: https://www.coca-colaproductfacts.com/en/coca-cola-products/?category=all [Accessed 27 Sep. 2016]. Cuppari, S. and Sawhney, D., The Coca-Cola Company, 2016.DISTRIBUTED PROMOTION MANAGEMENT. U.S. Patent 20,160,092,931. Czinkota, M.R. and Ronkainen, I.A., 2013.International marketing. Cengage Learning. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. fortune.com. (2016).coca-cola-has-a-tasty-new-ad-campaign/. [online] Available at: https://fortune.com/2016/01/19/coca-cola-has-a-tasty-new-ad-campaign/ [Accessed 28 Sep. 2016]. Mihart, C., 2012. Impact of integrated marketing communication on consumer behaviour: Effects on consumer decision-making process. International Journal of Marketing Studies,4(2), p.121. Morrison, T., 2016. Integrated Marketing Communications. Roman, M. and Zgiep, L., 2013. Promotion as part of the marketing mix and its application in enterprise activities.Zeszyty Naukowe Szkoy Gwnej Gospodarstwa Wiejskiego w Warszawie. Polityki Europejskie, Finanse i Marketing, (09 [58]). Shimp, T.A. and Andrews, J.C., 2012.Advertising promotion and other aspects of integrated marketing communications. Cengage Learning. Yeshin, T., 2012.Integrated marketing communications. Routledge.

Ethics Issues free essay sample

Ethics Issues Shawnez M. Mckenzie MGT/216 August 12, 2010 Carrie Baird The nature of business ethics is described as, what is fair, and Just. According to Jentz, Miller, and Cross (2002) states, business ethics concentrates on the beliefs, which is right and wrong actions in the business world and the philosophy of morality and how moral principles are consequentially applied to a persons daily life in the business or social environment. Although some issues seem unethical, it is not necessarily illegal (Rainer Turban, 2002, p. 2) Society states the terms ethical and oral are not the same and used interchangeably. Here are three specific examples of ethical issues within todays businesses. Bribery, embezzlement and deceptive advertising can be defined and discussed in this essay. Bribery is considered offenses related to the improper influencing of people in position of trust. Bribery is a white-collar crime, intentions must be clear and verified, and the crime of bribery must occur when the bribe is offered. We will write a custom essay sample on Ethics Issues or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Bribery can affect the local legal system, which can leave the citizens in doubt of who is trustworthy in maintain the laws. An example of bribery would be to influence a public official to act in a manner that services a particular private interest. Bribery affects communities with dishonesty and mistrust of authority in any business or organization. Second, is embezzlement it is the act of stealing funds from a business or organization that was entrust to safeguard, and fraudulently mislead financial records. Embezzlement affects the community and people when a banking intuition is involved. According to Fridell (2009), two bank employees embezzled 1. 3 million dollars over the course of our years, by using hundreds of separated banking transaction. The two women cost six victims their homes, savings and investments by pocketing the funds from the bank and going on lavished vacations. The act of embezzlement can financially affect the lives of others as well as the business. It could leave any company with shame and humiliation, if proper protocol or policy was not enforced or in place to avoid such a crime. However, the act of betrayal within any business, the organization needs to rebuild the trust of the community. Last, is deceptive advertising, is onsidered when businesses are misleading or making false statements regarding a product to mislead consumer. The purpose of the advertising are hopes that advertising would convince consumers to purchase their products. The Federal Trade Commission states, advertising must be truthful and non-misleading, advertiser must be able to support their claims; and advertisement cannot be dishonest with consumers. Under the FTC Deception Policy Statement, an ad is deceptive if it contains a statement or leave out information that is; likely to misinform consumers cting convincingly under the circumstances and material that is vital to a consumers decision to purchase or use products. Deceptive advertising as a are genuine and the business are trustworthy, which can affect how consumers and the community view unethical issues. In conclusion, business ethics focuses on what makes up the right and wrong theory in the business and how ethical principles and morals are useful by business people. More important, ethical or moral standards guide our behavior, as parents, children, or students who apply to our everyday lives in the business or social profession. As current members of the business world, we have a moral and business obligation to be ethical in how we deal with others, no matter in what capacity. References Federal Trade Commission, Inc. (2010) Consumer Protection. Retrieved from http://www. ftc. gov. gov Gaylord,J. , Miller, R. , cross, B. F. (2002). wests Business Law. USA. Rainer, K. , Turban, E. (2008). Introduction to Information Systems. Hoboken, NJ: John Wiley Sons. Fridell, Z. (2009). Effects of embezzlement still felt as families, bank rebuild. Steamboat Today. Retrieved from http://www. steamboatpilot. com